VP Marketing - Life Sciences Data & Ad-Tech (Remote)

Veeva Systems; EE. UU.; A distancia; USD 175.000 - 275.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Med, dental, vision, and basic life

Flexible PTO & holidays

Retirement programs

1% charitable giving

Descripción de la vacante

Veeva Systems is seeking a Vice President of Marketing for Crossix to shape market positioning of the Measurement and Audience products and drive demand in a dynamic, competitive landscape. You will lead a lean marketing team, partner with Sales, Product and Strategy, and own annual planning, flagship events, and multi-channel content.

The role requires 10+ years in B2B marketing and a proven GTM track record.

Formación

• 10+ years of B2B marketing experience with 5+ years leading marketing teams.
• Strong background in product marketing in ad-tech or media.
• Demonstrated ability to translate complex tech into clear messaging and thought leadership.
• Proven track record of launching go-to-market programs.
• Exceptional collaboration and leadership across Sales, Strategy, and Product teams.

Responsabilidades

• Own overarching product positioning and value propositions for Crossix’s Measurement and Audience products.
• Lead annual marketing planning and execution, including flagship events.
• Build and scale a multi-channel content engine (thought leadership, blog posts, site copy, videos, infographics).
• Create targeted go-to-market programs for new products to drive pipeline.
• Empower sales with high-impact messaging, enablement materials, and competitive intelligence.
• Translate customer success stories into authentic reference assets and programs.
• Lead, mentor, and retain a high-performing marketing team.
• Partner with Crossix leadership to ensure strategic alignment and execution.

Conocimientos

Leadership

B2B marketing

Product marketing

Ad-tech

Messaging

Go-to-market

Cross-functional collaboration

On-site coordination

Herramientas

Marketo

Salesforce

HubSpot

Descripción del empleo

Veeva Systems is seeking a Vice President of Marketing for Crossix to shape market positioning of the Measurement and Audience products and drive demand in a dynamic, competitive landscape. You will lead a lean marketing team, partner with Sales, Product and Strategy, and own annual planning, flagship events, and multi-channel content.

The role requires 10+ years in B2B marketing and a proven GTM track record.