VP, Integrated Media Activation Strategy (Fully Remote)

Wpromote; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Unlimited PTO

Paid parental leave

Remote-first

Medical, dental, vision

401(k) matching

Annual performance bonus

Wellness (ClassPass)

Job summary

Wpromote is seeking an accomplished media leader to oversee integrated activation across paid search, social, programmatic, video, and emerging channels. You will guide high-stakes enterprise pitches and ensure a seamless move from winning the pitch to execution, shaping cross-channel campaigns with data-driven insights.

In this senior role, you will develop full-funnel investment strategies, mentor media talent, and collaborate with data, creative and client teams to deliver breakthrough

Qualifications

• 10+ years in media planning, buying, or integrated strategy within an agency environment.
• Deep expertise across biddable and traditional media, with proven success leading enterprise new business pitches.
• Strong commercial acumen and ability to mentor and develop media talent.

Responsibilities

• Lead integrated media activation across paid search, social, programmatic, video, and emerging channels.
• Drive high-stakes enterprise pitches and ensure seamless transition from pitch to execution.
• Develop full-funnel media investment strategies and innovative media partnerships.
• Collaborate with data, creative, and client teams to deliver breakthrough concepts.
• Build activation frameworks, playbooks, and best practices for cross-channel execution.

Skills

Media planning

Media buying

Integrated strategy

Enterprise pitches

Mentoring media talent

Job description

• Lead integrated media activation across paid search, social, programmatic, video, and emerging channels.
• Drive high-stakes enterprise pitches and ensure seamless transition from pitch to execution.

Key Responsibilities:

• Develop full-funnel media investment strategies and innovative media partnerships.
• Collaborate with data, creative, and client teams to deliver breakthrough concepts.
• Build activation frameworks, playbooks, and best practices for cross-channel execution.

Requirements:

• 10+ years in media planning, buying, or integrated strategy within an agency environment.
• Deep expertise across biddable and traditional media, with proven success leading enterprise new business pitches.
• Strong commercial acumen and ability to mentor and develop media talent.
• Unlimited PTO, 100% paid parental leave, and flexible remote-first work.
• Comprehensive medical, dental, vision, and 401(k) matching.
• Annual performance bonus and wellness perks like Class Pass.

Wpromote

Wpromote is a digital marketing agency that develops bold media strategies and connected-channel campaigns for enterprise clients. Recognized as a Best Place to Work, it fosters a remote-first, inclusive culture and is one of Adweek's fastest-growing digital agencies.