Remote VP, Integrated Marketing & Client Strategy

Highwire; Washington (District of Columbia); Hybrid; USD 130,000 - 175,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid work model

Generous vacation policy

401(k) matching

Medical, dental, and vision coverage

Parental leave

Growth Mindset stipend

Technology reimbursement

Job summary

Highwire is seeking a dynamic Vice President of Marketing to lead integrated marketing for key client accounts. You will be the account glue, guiding strategy across content, creative, and social teams, while ensuring timely delivery and client satisfaction.

You will provide strategic direction to project managers and creatives, translate client needs into actionable plans, and oversee multiple campaigns with a focus on awareness and engagement.

Qualifications

• Bachelor’s degree in integrated marketing, journalism, communications, or a related field.
• Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment.
• Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content’s role in driving awareness.
• Experience briefing and collaborating effectively with creative (design) and production teams.
• Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles.
• Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts.
• Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions.
• Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously.
• A proactive, solutions-oriented mindset with a strong commitment to client success.

Responsibilities

• Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level.
• Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement.
• Client Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches.
• Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets.
• Project Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations.
• Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes.
• Internal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account.
• Process Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience.
• Contribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes.

Skills

Strategic leadership

Integrated marketing

Client management

Campaign strategy

Team leadership

Education

Bachelor’s degree in marketing/communications

Job description

Highwire is seeking a dynamic Vice President of Marketing to lead integrated marketing for key client accounts. You will be the account glue, guiding strategy across content, creative, and social teams, while ensuring timely delivery and client satisfaction.

You will provide strategic direction to project managers and creatives, translate client needs into actionable plans, and oversee multiple campaigns with a focus on awareness and engagement.