VP, Health Engagement Strategy

MRM McCann; New York (NY); On-site; USD 190,000 - 225,000; Full time

Job summary

MRM Health seeks a VP Strategy Director, Engagement to lead day-to-day strategy for HCPs and patients across a pharmaceutical brand. This role partners with creative, media, and technology teams to drive data-informed activation and measurable outcomes.

You will shape omnichannel experiences, guide strategy across content, social and CX, and mentor junior staff while reporting to the SVP, Engagement and Social Strategy.

Qualifications

• An integrated strategist with strong HCP, patient, and experience strategy background.
• Proven ability to work at macro (strategic principles) and micro (UX input) levels.
• Understanding of brand, content and social strategy.
• Omnichannel ecosystem development across paid/owned/earned with media partners.
• Talent at working with Creative partners from brand design to UX.
• Ability to work with technology partners.
• Understanding of performance and data/analytics.
• 8+ years directly related experience.
• Exceptional communication skills on page and in presentation.
• Curiosity, collaboration, and delivery-driven mindset.

Responsibilities

• Lead engagement strategy development for HCPs and patients across ecosystems.
• Define omnichannel plans including content, social, CRM, and channel strategies.
• Identify key problems, opportunities, and goals with clear outcomes.
• Produce insights to inform ideas and strategic direction.
• Create briefs for creative teams and align with client objectives.
• Partner with client's tech vendors and inform technology decisions.
• Ensure strategies deliver client goals and tie into measurement and optimization.
• Mentor junior strategists within the business.

Skills

HCP/patient strategy

Macro/micro strategy

Brand/content/social strategy

Omnichannel development

Creative collaboration UX

Tech partner collaboration

Data & analytics

8+ years experience

Exceptional communication

Education

Bachelor's degree in a relevant area

Job description

MRM Health seeks a VP Strategy Director, Engagement to lead day-to-day strategy for HCPs and patients across a pharmaceutical brand. This role partners with creative, media, and technology teams to drive data-informed activation and measurable outcomes.

You will shape omnichannel experiences, guide strategy across content, social and CX, and mentor junior staff while reporting to the SVP, Engagement and Social Strategy.