Engagement Strategy VP - Health Experience Leader

Interpublic; New York (NY); Hybrid; USD 190,000 - 225,000; Full time

Job summary

MRM, part of Omnicom Precision Marketing, seeks a VP Strategy Director, Engagement to lead HCP and patient engagement initiatives. You will shape omnichannel journeys, define key problems and opportunities, and deliver insights to fuel strategic briefs.

You’ll partner with tech vendors and mentor junior strategists to ensure work stays on strategy and exceeds client goals. The role requires 8+ years of related experience, a relevant bachelor’s degree, and exceptional communication skills.

Qualifications

• 8+ years directly related experience in strategy, engagement, or experience design.
• Bachelor’s degree in a relevant area is required.
• Strong communication skills, both written and presentation.
• Proven ability to lead omnichannel journeys across paid/owned/earned.

Responsibilities

• Lead engagement strategy development for HCPs and patients.
• Develop omnichannel ecosystems including content, social, CRM, and channels.
• Define opportunities, goals, and measurement to drive client outcomes.
• Mentor junior strategists and collaborate with creative and tech partners.
• Partner with technology vendors to inform platform decisions.

Skills

HCP strategy

Patient insights

Experience strategy

Omnichannel planning

Education

Bachelor’s degree in a relevant area

Tools

CRM platforms

Job description

MRM, part of Omnicom Precision Marketing, seeks a VP Strategy Director, Engagement to lead HCP and patient engagement initiatives. You will shape omnichannel journeys, define key problems and opportunities, and deliver insights to fuel strategic briefs.

You’ll partner with tech vendors and mentor junior strategists to ensure work stays on strategy and exceeds client goals. The role requires 8+ years of related experience, a relevant bachelor’s degree, and exceptional communication skills.