VP Strategy Director

MRM McCann; New York (NY); On-site; USD 190,000 - 225,000; Full time

Job summary

MRM Health seeks a VP Strategy Director, Engagement to lead day-to-day strategy for HCPs and patients across a pharmaceutical brand. This role partners with creative, media, and technology teams to drive data-informed activation and measurable outcomes.

You will shape omnichannel experiences, guide strategy across content, social and CX, and mentor junior staff while reporting to the SVP, Engagement and Social Strategy.

Qualifications

• An integrated strategist with strong HCP, patient, and experience strategy background.
• Proven ability to work at macro (strategic principles) and micro (UX input) levels.
• Understanding of brand, content and social strategy.
• Omnichannel ecosystem development across paid/owned/earned with media partners.
• Talent at working with Creative partners from brand design to UX.
• Ability to work with technology partners.
• Understanding of performance and data/analytics.
• 8+ years directly related experience.
• Exceptional communication skills on page and in presentation.
• Curiosity, collaboration, and delivery-driven mindset.

Responsibilities

• Lead engagement strategy development for HCPs and patients across ecosystems.
• Define omnichannel plans including content, social, CRM, and channel strategies.
• Identify key problems, opportunities, and goals with clear outcomes.
• Produce insights to inform ideas and strategic direction.
• Create briefs for creative teams and align with client objectives.
• Partner with client's tech vendors and inform technology decisions.
• Ensure strategies deliver client goals and tie into measurement and optimization.
• Mentor junior strategists within the business.

Skills

HCP/patient strategy

Macro/micro strategy

Brand/content/social strategy

Omnichannel development

Creative collaboration UX

Tech partner collaboration

Data & analytics

8+ years experience

Exceptional communication

Education

Bachelor's degree in a relevant area

Job description

Agency:

Omnicom Precision Marketing

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.

MRM Health is seeking a VP Strategy Director, Engagement to join our strategy team in the health practice. This individual will be the day-to-day lead for both HCPs and patients for a pharmaceutical brand. This role will report into the SVP, Engagement and Social Strategy.

RESPONSIBILITIES:

• Leading engagement strategy development and application including:
• Empathetically understanding the HCP and patient journeys, including key moments, and developing relationship maps
• Omnichannel ecosystem development, including content, social, CRM, and channel strategies
• Proactively identifying the key problems to be solved, key opportunities to be captured, and key goals to be delivered on with clarity
• Producing insights that fuel ideas
• Crafting tactical briefs that stimulate creative teams as well as partner with creative to ensure work is on strategy and meets client objectives
• Partnering with the client's technology vendors and making strategic recommendations to inform technology decisions, in collaboration with MRM's technology team
• Ensuring strategies are delivering on client goals and providing input into measurement and optimization, in partnership with our data and other teams
• Managing and mentoring junior strategists on the business

Specific strategy territories include:

HCP and patient insights

Target definition and segment prioritization

Personas

Go-to-market strategy

Communications plan across paid/owned/earned throughout the journey

Inclusive of content, social, and other channels

Media planning, in partnership with the media agency

Experience

Strategic principles and experience design informed by insights

Application and activation

Input into CX design

Employee engagement communications

Creative communications

REQUIREMENTS:

• An integrated strategist, with strong HCP, patient, and experience strategy background
• Proven ability to work at macro (strategic principles) and micro (strategic input to UX development) levels
• Understanding of and ability to work with brand strategy, content strategy, social strategy
• Omnichannel ecosystem development experience across paid, owned, earned and ability to work with media partners
• Talent at working with Creative partners from brand design to UX
• Ability to work with technology partners
• Understanding of performance and ability to work with data and analytics
• 8+ years directly related experience
• Bachelor's degree in a relevant area
• Exceptional communication skills - on the page and in presentation
• Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver

The salary range for this position is $190,000 to $225,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

$190,000-$225,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.