VP, Health Engagement Strategy

MRM McCann; New York (NY); On-site; USD 190,000 - 225,000; Full time

Job summary

Omnicom Precision Marketing is seeking a VP Strategy Director, Engagement to lead strategy for HCPs and patients on a pharma brand. You will guide omnichannel engagement, partner with technology vendors, and mentor junior strategists.

The role reports to the SVP, Engagement and Social Strategy. The position emphasizes delivering data-driven activation across paid/owned/earned channels, with leadership across strategy territories and collaboration with creative and media partners.

Qualifications

• Integrated strategist with strong HCP, patient, and experience strategy background
• 8+ years directly related experience
• Bachelor's degree in a relevant area
• Exceptional communication skills on the page and in presentation
• Curiosity, collaboration, optimism, and work ethic

Responsibilities

• Lead engagement strategy development for HCPs and patients across omnichannel ecosystems
• Develop content, social, CRM, and channel strategies
• Identify key problems, opportunities, and goals; deliver clear plans
• Produce insights and tactical briefs to guide creative and client objectives
• Collaborate with clients' technology vendors and inform technology decisions
• Ensure strategies align with client goals and inform measurement/optimization
• Mentor and manage junior strategists on the team
• Strategize across HEPC and patient insights, personas, and go-to-market plans

Skills

HCP experience

Patient experience

Omnichannel strategy

Brand strategy

Content strategy

Social strategy

Experience design

UX collaboration

Data and analytics

Team mentorship

Education

Bachelor's degree in a relevant area

Job description

Omnicom Precision Marketing is seeking a VP Strategy Director, Engagement to lead strategy for HCPs and patients on a pharma brand. You will guide omnichannel engagement, partner with technology vendors, and mentor junior strategists.

The role reports to the SVP, Engagement and Social Strategy. The position emphasizes delivering data-driven activation across paid/owned/earned channels, with leadership across strategy territories and collaboration with creative and media partners.