VP Strategy & Engagement - Health Experience Leader

Omnicom Precision Marketing Group; New York (NY); On-site; USD 190,000 - 225,000; Full time

Job summary

Omnicom Precision Marketing is seeking a VP Strategy Director, Engagement for its MRM health practice in New York. You will lead day-to-day engagement strategy for HCPs and patients, shaping omnichannel programs and relationship maps aligned to brand goals.

Reporting to the SVP, Engagement and Social Strategy, you will partner with technology vendors, content teams, and media partners to deliver data-driven strategies and measurable outcomes.

Qualifications

• An integrated strategist, with strong HCP, patient, and experience strategy background
• Proven ability to work at macro (strategic principles) and micro (UX input) levels
• Understanding of and ability to work with brand strategy, content strategy, social strategy
• Omnichannel ecosystem development experience across paid, owned, earned and ability to work with media partners
• Talent at working with Creative partners from brand design to UX
• Ability to work with technology partners
• Understanding of performance and ability to work with data and analytics
• 8+ years directly related experience
• Bachelor's degree in a relevant area
• Exceptional communication skills — on the page and in presentation
• Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver

Responsibilities

• Leading engagement strategy development and application including:
• Empathetically understanding the HCP and patient journeys, including key moments, and developing relationship maps
• Omnichannel ecosystem development, including content, social, CRM, and channel strategies
• Proactively identifying the key problems to be solved, key opportunities to be captured, and key goals to be delivered on with clarity
• Producing insights that fuel ideas
• Crafting tactical briefs that stimulate creative teams as well as partnering with creative to ensure work is on strategy and meets client objectives
• Partnering with the client’s technology vendors and making strategic recommendations to inform technology decisions, in collaboration with MRM’s technology team
• Ensuring strategies are delivering on client goals and providing input into measurement and optimization, in partnership with our data and other teams
• Managing and mentoring junior strategists on the business

Skills

HCP strategy

Patient strategy

Experience strategy

Omnichannel

Creative collaboration

Data & analytics

Communication skills

Education

Bachelor's degree in a relevant area

Job description

Omnicom Precision Marketing is seeking a VP Strategy Director, Engagement for its MRM health practice in New York. You will lead day-to-day engagement strategy for HCPs and patients, shaping omnichannel programs and relationship maps aligned to brand goals.

Reporting to the SVP, Engagement and Social Strategy, you will partner with technology vendors, content teams, and media partners to deliver data-driven strategies and measurable outcomes.