VP General Manager: Growth & Digital Leadership

Sinclair Broadcast Group; San Antonio (TX); On-site; USD 180,000 - 320,000; Full time

Benefits offered by this job

Benefits package

Bonus structure

Travel opportunities

Job summary

Sinclair Broadcast Group is seeking a visionary VP, General Manager to lead one or more content centers and monetization teams in San Antonio. You will drive revenue growth, strategic planning, and cross-functional excellence while fostering a positive culture and operational excellence.

You will oversee market strategy, client relationships, and team development across media platforms, aiming to maximize share of wallet and audience engagement in a dynamic market.

Qualifications

• Senior leadership experience in media, digital, or broadcasting environments.
• Ability to own P&L, budgeting and financial planning.
• Comfort navigating broadcasting regulations and content guidelines.
• Strong financial analysis to drive profitability and control costs.
• Proven ability to build trust and grow client relationships.
• Digital-first mindset with familiarity with emerging tech and AI.

Responsibilities

• Lead market presence and ensure cross-team alignment with strategic goals.
• Drive revenue growth by guiding sales and marketing to hit targets and expand audience.
• Develop and implement innovative business plans across departments.
• Mentor cross-functional teams and foster a high-performance culture.
• Analyze competitive market and audience data to inform expansion strategies.
• Build authentic relationships with clients, advertisers, and partners.

Skills

Leadership

Strategic vision

Regulatory savvy

Financial acumen

Relationship builder

Digital acumen

Growth mindset

Job description

Sinclair Broadcast Group is seeking a visionary VP, General Manager to lead one or more content centers and monetization teams in San Antonio. You will drive revenue growth, strategic planning, and cross-functional excellence while fostering a positive culture and operational excellence.

You will oversee market strategy, client relationships, and team development across media platforms, aiming to maximize share of wallet and audience engagement in a dynamic market.