VP, General Manager

Sinclair Broadcast Group

San Antonio (TX)

On-site

USD 180,000 - 320,000

Full time

14 days+

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Job summary

Sinclair Broadcast Group is seeking a visionary VP, General Manager to lead one or more content centers and monetization teams in San Antonio. You will drive revenue growth, strategic planning, and cross-functional excellence while fostering a positive culture and operational excellence.

You will oversee market strategy, client relationships, and team development across media platforms, aiming to maximize share of wallet and audience engagement in a dynamic market.

Qualifications

Senior leadership experience in media, digital, or broadcasting environments.
Ability to own P&L, budgeting and financial planning.
Comfort navigating broadcasting regulations and content guidelines.
Strong financial analysis to drive profitability and control costs.
Proven ability to build trust and grow client relationships.
Digital-first mindset with familiarity with emerging tech and AI.

Responsibilities

Lead market presence and ensure cross-team alignment with strategic goals.
Drive revenue growth by guiding sales and marketing to hit targets and expand audience.
Develop and implement innovative business plans across departments.
Mentor cross-functional teams and foster a high-performance culture.
Analyze competitive market and audience data to inform expansion strategies.
Build authentic relationships with clients, advertisers, and partners.

Skills

Leadership

Strategic vision

Regulatory savvy

Financial acumen

Relationship builder

Digital acumen

Growth mindset

Job description

This Job Description May Cause Extreme Excitement and Career Growth

At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say — it's something you can feel when you join the team. Here, it's all about great collabs, ambition, and results but most importantly, building a culture where people feel connected, inspired, and proud of the work they do.We grow here, and we enjoy it here.

We're searching for a visionary leader — a driven, talentedVP, General Managerto lead one or more of our local content centers and monetization and marketing teams. In this role, you'll be the architect of strategy, the champion of growth, a steward of culture and the heartbeat of operational excellence. If you're energized by leading high-performing teams, driving revenue, and making a lasting impact, we’d love to hear from you.

Your Day-to-Day (aka the Playbook)

Help Us Thrive

You’ll lead the charge in amplifying our market presence, ensuring every team — from content creation to sales — is aligned with our strategic goals and delivering results.

Results-Driven

Maximize share of wallet across all media platforms in your marketplace. You’ll guide sales and marketing teams to hit revenue targets, grow audience engagement, and build lasting client relationships.

Strategic Planning

Develop and implement innovative business plans across departments. You’ll identify growth opportunities, analyze market trends, and ensure every team is set up for success.

Team Development

Mentor and inspire cross-functional teams while actively shaping a positive, inclusive, and high-performance culture. You’ll model our values, foster collaboration, reinforce accountability, and create an environment where people feel engaged, supported, and motivated to do their best work. Your leadership will develop future leaders and strengthen team cohesion.

Market Analysis

Dive deep into competitive landscapes and audience data. Your insights will fuel expansion strategies and keep us ahead of the curve.

Authentic Relationships

Build strong relationships with clients, advertisers, community leaders, and industry partners. Internally and externally, you’ll be a visible culture carrier and theface of AMP Sales & Marketing Solutions in your market, amplifying our reputation and impact.

What We're Looking For

Proven Leadership Experience in senior management level roles, ideally in media, digital or broadcasting. You’ve led diverse teams and driven measurable success.
Strategic Visionary You see the big picture and know how to get there. You’re comfortable with P&L ownership, financial planning, and operational excellence.
Regulatory Savvy You understand broadcasting regulations, content guidelines, and compliance standards — and you know how to navigate them with confidence.
Financial Acumen You’re skilled in budgeting, forecasting, and financial analysis. You know how to drive profitability while managing expenses.
Relationship Builder You’re a natural communicator and connector. You build trust, foster loyalty, and amplify client satisfaction. You inspire and motivate your team.
Digital First You bring strong digital acumen and understand how to leverage emerging technologies — including AI — to drive innovation and revenue growth. You’re not just tech-aware; you’re tech-forward.
Growth Mindset You thrive in fast-paced environments and embrace change, and believe culture is a leadership responsibility. You’re always learning, adapting, and pushing boundaries – for yourself and your team.

The Practical Stuff

A valid driver's license, up-to-date insurance, and reliable transportation are necessary for connecting with clients and teams in your community.
Willingness and ability to travel when necessary.

Why Join AMP Sales & Marketing Solutions?

Serious Work, Seriously Cool People Be part of a bold team that values creativity, collaboration, and fun. We celebrate wins and support each other every step of the way.

The Compensation Package

Competitive base salary + results-based bonus structure. Plus, a benefits package our people love.

We Make a Real Difference

We help local businesses thrive through advertising strategies that create tangible impacts. Our team isn’t just selling ads — we’re building communities.

Career Growth Opportunities

We invest in you. Training, mentorship, and advancement opportunities are all part of the package. Whether you grow locally or join another AMP team, your future is bright.

AMP is us. It's you.It isn't just a name; it's a mission. A promise to amplify our reach, amplify our innovation, and most importantly, amplify you. If you're ready to grow your career and help businesses achieve their goals, we'd love to hear from you.

EEO AND INCLUSIVITY

Sinclair is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

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