VP, eCommerce & Growth Turnaround Leader

Parts ASAP; Hudson (WI); On-site; USD 180,000 - 280,000; Full time

Job summary

Parts ASAP is seeking a proven leader for the role of Vice President of eCommerce and Marketing, owning online revenue and the marketing engine across more than 15 storefronts and marketplaces.

The role requires driving revenue, optimizing conversion and ROAS, partnering with agency teams, and reporting clearly to the CEO and board. Based in Minneapolis area with on-site expectations and a focus on growth and turnaround initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 10+ years in eCommerce and marketing, including at least 5 years leading teams.
• Has owned online revenue of $25M+ in a large-SKU B2B or B2C business.
• Led a function through revenue decline or turnaround.
• Experience in private equity-backed environment.
• Fluent in GA4, Google Ads, Merchant Center and marketplace tools.
• Minneapolis-based, or willing to be on site with the team and in stores two weeks a month.

Responsibilities

• Own the eCommerce P&L, including platforms, agency spend, product feeds and marketplaces.
• Set weekly operating cadence and KPIs for eCommerce and digital teams.
• Lead performance marketing across paid search, shopping, email and marketplaces.
• Monitor and log changes across storefronts and integrations; ensure guardrails.
• Manage agencies and platform vendors for optimal output and spend.
• Partner with EVPs and sales/customer service to align marketing and business goals.
• Lead acquisition integration for new brands and rapid storefront onboarding.
• Read analytics data directly (GA4, Search Console, Merchant Center).
• Report results clearly to CEO and board, highlighting gaps and recovery plans.

Skills

eCommerce P&L ownership

Performance marketing

Leadership

GA4 proficiency

Education

Bachelor’s degree in Marketing/Business Administration or related field

Tools

GA4

Google Ads

Merchant Center

Job description

Parts ASAP is seeking a proven leader for the role of Vice President of eCommerce and Marketing, owning online revenue and the marketing engine across more than 15 storefronts and marketplaces.

The role requires driving revenue, optimizing conversion and ROAS, partnering with agency teams, and reporting clearly to the CEO and board. Based in Minneapolis area with on-site expectations and a focus on growth and turnaround initiatives.