Vice President Ecommerce

American Recruiters; Cincinnati (OH); Sur place; USD 180 000 - 260 000; Plein temps

Résumé du poste

American Recruiters in Cincinnati, OH seeks a VP of eCommerce to lead an integrated marketing strategy for a top industrial B2B wholesaler. You will oversee branding, demand gen, and digital performance while driving an omnichannel customer experience and data-driven growth.

Lead multi-disciplinary teams, manage budgets, and align marketing with sales and eCommerce priorities. Strong executive communication and transformational mindset required for ROI-focused initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field; advanced degree preferred.
• 10+ years of progressive marketing leadership experience, including brand strategy and digital growth.
• 5+ years of people leadership experience, building high-performing teams.

Responsabilités

• Develop and implement an integrated marketing strategy aligned with objectives and revenue goals.
• Lead cross-functional teams across performance marketing, brand, content, CRM and related functions.
• Own branding, content, lead generation, and performance marketing (SEO, paid, email, social).
• Optimize the customer journey across digital and physical touchpoints for omnichannel excellence.
• Use data analytics and market insights to continuously improve marketing and sales strategies.
• Drive digital transformation within marketing including CRM, CMS, analytics, and personalization.
• Manage budget, forecast results, and ensure ROI accountability.
• Collaborate with senior leadership to align marketing with business strategy and growth.
• Partner with eCommerce and other departments to ensure seamless execution across the full journey.

Connaissances

Brand strategy

Performance marketing

Omnichannel marketing

Digital transformation

Leadership

CRM

GA4

SQL-based reporting

Budget management

Cross-functional leadership

Formation

Bachelor's degree in Marketing, Business Administration, eCommerce, or related field

Advanced degree preferred

Outils

GA4

Power BI

SQL-based reporting

CRM

CMS

Marketing automation

Description du poste

Summary: The VP of eCommerce is responsible for developing, executing, and continuously evolving an integrated marketing strategy for our client, a top industrial B2B Wholesaler of capital goods and supplies, with a strong focus on brand growth, performance marketing, customer centricity, digital transformation, and sustainable commercial growth. This role connects brand strategy and demand generation, ensuring marketing programs strengthen brand awareness, improve lead generation, support revenue growth, and deliver a consistent omnichannel customer experience. The VP of eCommerce uses data-driven insights, customer feedback, and market intelligence to continuously improve marketing effectiveness, digital performance, and the overall customer journey. Through strong cross-functional leadership, this position ensures marketing initiatives are aligned with broader company and eCommerce priorities and deliver measurable business impact.

Responsibilities:

• Develop and implement an integrated marketing strategy aligned with company objectives, including brand growth, demand generation, customer acquisition, and revenue performance.
• Lead and develop cross-functional teams across performance marketing, brand management, campaign management, content, social media, CRM, and related marketing functions.
• Own branding, content marketing, lead generation, and performance marketing activities, including SEO, Paid Search, Shopping, Display, Retargeting, email marketing, social media, print, and partnerships.
• Optimize the entire customer journey across digital and physical touchpoints, ensuring a consistent and effective omnichannel customer experience.
• Utilize data analytics, market research, competitive insights, and customer feedback to continuously improve marketing and sales strategies.
• Drive and implement digital transformation initiatives within marketing, including the effective use of CRM, CMS, web analytics, marketing automation, personalization, and emerging technology solutions.
• Establish and execute integrated digital campaigns that connect brand-building activity with measurable commercial outcomes.
• Own marketing budget management, forecasting, and data-driven steering of marketing investments, ensuring disciplined spend allocation and strong ROI accountability.
• Establish and maintain a rigorous KPI and reporting framework, including regular performance monitoring, test-and-learn practices, and actionable insights for senior leadership.
• Collaborate closely with the President and senior leadership team to align marketing priorities with broader business strategy and growth objectives.
• Partner closely with eCommerce leadership and cross-functional teams, including Data Analytics, Design/Creative, Engineering, Merchandising, Product Management, Sales, and Finance, to ensure seamless execution across the full customer journey.

Build and manage relationships with third-party partners, agencies, and platform vendors to support scalability, innovation, and channel performance.

• Stay at the forefront of market trends, platform updates, competitive dynamics, and emerging best practices to proactively adjust strategy and strengthen brand and growth outcomes.
• Define and refine marketing processes, frameworks, and best practices to ensure scalability, consistency, and executional excellence across channels and markets.
• Perform other duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, eCommerce, or a related field; Advanced degree preferred.
• 10+ years of progressive marketing experience, including significant leadership in brand strategy, performance marketing, and digital or eCommerce growth, preferably in a B2B
• Minimum of 5+ years of people leadership experience, including building, leading, and developing high-performing marketing teams.
• Proven track record of developing and successfully executing integrated and omnichannel marketing strategies that connect brand-building with measurable commercial results.
• Demonstrated expertise in branding, content marketing, lead generation, and digital and performance marketing across channels including SEO, Paid Search, Shopping, Display, Retargeting, email marketing, and social platforms.
• Strong analytical skills and experience using data to derive actionable insights, inform strategic decisions, and drive continuous optimization; familiarity with tools such as GA4, Power BI, SQL-based reporting, CRM, CMS, marketing automation, and web analytics platforms preferred.
• Proven ability to manage multi-channel marketing budgets, forecast results, and deliver against ROI, growth, and customer acquisition targets.
• Strong understanding of customer journey mapping, omnichannel marketing, campaign planning, and alignment of marketing strategy with sales and eCommerce objectives.
• Experience selecting, implementing, or optimizing modern marketing technologies and digital tools, including CRM systems, content platforms, personalization capabilities, and emerging AI-enabled solutions.
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders, align cross-functional teams, and represent marketing priorities effectively across the organization.
• Strong leadership capability with an entrepreneurial mindset, strategic agility, creativity, and a hands-on approach to execution.
• Ability to work in an office environment with travel as required.