Chief eCommerce & Growth Officer

Parts ASAP (formerly All States Ag Parts); Hudson (WI); On-site; USD 180,000 - 280,000; Full time

Job summary

Parts ASAP (formerly All States Ag Parts) in Hudson, WI seeks a VP of eCommerce and Marketing to own the online revenue engine across B2B and B2C storefronts and marketplaces (15+ sites). You will set the weekly operating cadence, drive revenue, margin and ROAS, and partner with the CEO and board on clear, plain-language performance updates.

This PE-backed role requires hands-on leadership, recovery of underperforming sites, optimizing agency spend, and building talent.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 10+ years in eCommerce and marketing; at least 5 years leading teams.
• Owned online revenue of $25M+ with monthly result accountability.
• Led a function through revenue decline or turnaround; documented before/after.
• Experience in PE-backed or high-performance environments.
• Proven track record managing eCommerce teams and agencies.
• Fluent in GA4, Google Ads, Merchant Center; builds own reports.
• Willing to be on site Minneapolis-based; travel to stores 2 weeks/month first year.

Responsibilities

• Own the eCommerce P&L across platforms; set weekly cadence and KPIs.
• Deliver annual online revenue and EBITDA targets; diagnose and recover within 30 days.
• Lead performance marketing; manage ROAS, CAC; adjust spend.
• Monitor and log changes across storefronts and integrations.
• Manage agencies and platform vendors for efficiency and spend visibility.
• Lead and develop team; set expectations and address gaps.
• Partner with EVPs; align marketing as growth accelerator.
• Expand marketplaces, dealer portals, and international storefronts.
• Maintain brand architecture across sites and campaigns.
• Lead integrated campaigns and creative; trade shows and calendars.
• Lead M&A marketing integration during acquisitions; quick storefront onboarding.
• Partner with Technology on platform, feeds, analytics; read GA4/merchant data.
• Monitor market/competitive intelligence; adjust strategy.
• Board reporting; present results and plans clearly.
• Performs other duties; ISO 9001 compliance when required.

Skills

Leadership

Ecommerce strategy

Data-driven decision making

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing, Business Administration or related field

Tools

GA4

Google Ads

Merchant Center

Marketplace tools

Enterprise ecommerce platform

Job description

Parts ASAP (formerly All States Ag Parts) in Hudson, WI seeks a VP of eCommerce and Marketing to own the online revenue engine across B2B and B2C storefronts and marketplaces (15+ sites). You will set the weekly operating cadence, drive revenue, margin and ROAS, and partner with the CEO and board on clear, plain-language performance updates.

This PE-backed role requires hands-on leadership, recovery of underperforming sites, optimizing agency spend, and building talent.