Vice President Of Ecommerce

Crandall Associates, Inc.; United States; Vor Ort; USD 180.000 - 320.000; Vollzeit

Zusammenfassung

Crandall Associates, Inc. is seeking a Vice President of eCommerce to define and execute a comprehensive digital commerce strategy.

This executive will lead a cross-functional team spanning digital merchandising, user experience, performance marketing, analytics, and platform optimization to drive revenue growth and lifetime value across online channels. The role focuses on owning the eCommerce strategy, forecasting, and achieving revenue targets, while partnering with executive leadership on

Qualifikationen

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Aufgaben

• Own the overall eCommerce strategy and growth targets.
• Lead and scale a cross-functional eCommerce team.
• Oversee merchandising, pricing, promotions, and CRO.
• Manage paid/search/SEO/affiliate/social/display and lifecycle marketing.
• Collaborate with product/engineering on site functionality and scalability.
• Establish KPIs, dashboards, and data-driven decision making.
• Drive revenue, retention, and customer lifetime value.

Kenntnisse

Ecommerce strategy

Digital marketing

Leadership

Analytics

Stakeholder management

Jobbeschreibung

The client is seeking a Vice President of eCommerce to define and execute the digital commerce strategy that drives revenue growth, customer acquisition, and lifetime value across online channels. This executive will lead the end-to-end eCommerce function, including digital merchandising, user experience, performance marketing, analytics, and platform optimization, and will partner with executive leadership to support digital transformation initiatives.

Key responsibilities include owning the overall eCommerce strategy aligned with growth objectives; leading, mentoring, and scaling a cross-functional eCommerce team; and taking responsibility for eCommerce business results, including forecasting and revenue targets. The role also covers optimizing online merchandising (product assortment, pricing, and promotions) and conversion rate through testing and personalization; overseeing customer acquisition and performance marketing across digital channels such as paid search, SEO, affiliate, social, email, and display; and working with lifecycle/CRM teams to improve retention and lifetime value.

Additional responsibilities include managing eCommerce platforms and their roadmaps, collaborating with product and engineering on site functionality, integrations, and scalability, and ensuring site performance, uptime, and security best practices. The Vice President will establish KPIs and dashboards to track funnel performance, use data to guide decisions and identify growth opportunities, and promote a culture of experimentation. Qualifications include extensive experience in eCommerce and/or digital marketing, a proven record of scaling online revenue in a high-growth environment, strong leadership and stakeholder management skills, and demonstrated expertise across digital channels, analytics, and eCommerce platform management; retail experience is preferred. The role is based in NY.