VP, Earned Media Strategy: Culture-Driven Brand Narratives

Adelphi Group; New York (NY); On-site; USD 125,000 - 165,000; Full time

Job summary

Weber Shandwick is seeking a Vice President, Earned Media Strategy to lead earned media for a world‑class beer brand. You will work at the intersection of sports, entertainment, culture and the internet, turning trends into earned opportunities. You’ll move fast, think strategically, and guide senior clients with strong media relationships.

You’ll drive strategic ideas, mentor teams, and collaborate across disciplines to deliver breakthrough earned campaigns that resonate in real time.

Qualifications

• 8+ years of PR, communications or earned media experience with major brands.
• Strong relationships across national media, sports and entertainment.
• Fluent understanding of modern media ecosystems including podcasts, newsletters and social platforms.
• Ability to translate cultural insights into earned ideas that capture attention.

Responsibilities

• Put the brand at the center of culture and identify opportunities across sports, entertainment, music and internet culture.
• Lead earned strategy for major brand moments and tentpole events.
• Operate in real time to track conversations and capitalize on trends.
• Build relationships with journalists, creators and media outlets across platforms.
• Sell ambitious thinking to clients and lead integrated teams.

Skills

Earned media

Media relations

Strategic thinking

Leadership

Culture fluency

Job description

Weber Shandwick is seeking a Vice President, Earned Media Strategy to lead earned media for a world‑class beer brand. You will work at the intersection of sports, entertainment, culture and the internet, turning trends into earned opportunities. You’ll move fast, think strategically, and guide senior clients with strong media relationships.

You’ll drive strategic ideas, mentor teams, and collaborate across disciplines to deliver breakthrough earned campaigns that resonate in real time.