Senior VP, Earned Media Strategy & Brand Growth

Adelphi Group; New York (NY); On-site; USD 160,000 - 225,000; Full time

Job summary

Weber Shandwick is seeking a Senior Vice President, Earned Media Strategy, Brand, with deep consumer, sports, entertainment, and cultural media expertise to lead earned media strategies for top-tier brands.

You will develop integrated strategies across earned, social, creators, owned content, podcasts, influencer programs, experiential, and paid amplification, translating cultural insight into ideas that earn attention and drive business impact.

Qualifications

• 10+ years of public relations or earned media experience.
• Proven ability to lead earned media strategies for major consumer brands.
• Strong judgment and presentation skills under pressure.
• Experience working with high-profile talent.

Responsibilities

• Set and lead integrated earned media strategies for large consumer clients.
• Identify opportunities across sports, entertainment, music and culture.
• Lead earned strategy for major brand moments and partnerships.
• Counsel senior clients and spokespeople on strategy and media training.
• Develop culturally relevant narratives and audience insights.
• Monitor media and cultural trends to spot timely opportunities.
• Build relationships across national, regional, digital and social media.
• Lead campaign development with cross-functional agency teams.
• Integrate earned with social, owned, experiential, and paid approaches.
• Activate athletes, celebrities, and creators in earned programs.
• Lead new business pitches and contribute to thought leadership.
• Mentor teams and manage complex, high-performance programs.

Skills

Strategic thinking

Media relations

Leadership

Client counseling

Storytelling

Cross-functional collaboration

Education

Bachelor's degree

Job description

Weber Shandwick is seeking a Senior Vice President, Earned Media Strategy, Brand, with deep consumer, sports, entertainment, and cultural media expertise to lead earned media strategies for top-tier brands.

You will develop integrated strategies across earned, social, creators, owned content, podcasts, influencer programs, experiential, and paid amplification, translating cultural insight into ideas that earn attention and drive business impact.