VP, Earned Media Strategy — Culture-Driven PR Leader

Resolute Digital, a Weber Shandwick Company; Chicago (IL); Hybrid; USD 119,000 - 155,000; Full time

Job summary

Weber Shandwick in Chicago seeks a Vice President of Earned Media Strategy to lead high‑visibility campaigns for top consumer brands. You will shape earned media strategies, guide thought leadership initiatives, and mentor a team across national and regional media.

This senior role blends creativity with rigorous measurement and client leadership. The position requires deep media relationships, strong storytelling, and the ability to drive integrated programs across strategy, creative, and

Qualifications

• 8+ years of public relations or communications experience with increasing responsibility leading earned media for major consumer brands.
• Proven track record of top-tier media placements across lifestyle, business, entertainment, and pop culture.
• Subject matter expertise in consumer categories including CPG, food & beverage, lifestyle, and entertainment.

Responsibilities

• Lead the development of integrated campaigns alongside strategy, creative and account leads.
• Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients.
• Build and maintain strong relationships with top-tier media across national, regional, and digital outlets.
• Craft compelling, culturally relevant narratives that tap into emerging food, lifestyle, and pop culture trends.
• Oversee earned media campaigns across formats from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives.
• Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in timeliness and impact.
• Counsel senior clients, executives, and spokespeople on media strategy and training.
• Present strategic plans and campaign results in client meetings and new business pitches.
• Partner with cross-functional teams to align earned strategies with broader marketing goals.
• Manage resources, timelines, and deliverables with precision, maintaining client-first focus.
• Develop POVs on the evolving earned media landscape and share across the network.

Skills

Earned media leadership

Public relations strategy

Media relations

Strategic storytelling

Team mentorship

Job description

Weber Shandwick in Chicago seeks a Vice President of Earned Media Strategy to lead high‑visibility campaigns for top consumer brands. You will shape earned media strategies, guide thought leadership initiatives, and mentor a team across national and regional media.

This senior role blends creativity with rigorous measurement and client leadership. The position requires deep media relationships, strong storytelling, and the ability to drive integrated programs across strategy, creative, and