EVP, Earned Media Strategy & Brand Growth

IPG Health, LLC; Chicago (IL); Hybrid; USD 210,000 - 240,000; Full time

Job summary

Weber Shandwick in Chicago seeks an Executive Vice President, Earned Media Strategy, Brand to set the vision for earned media and integrated communications across major CPG, food and beverage, and consumer lifestyle clients. You will choreograph channels, narratives, and moments to build brands and drive measurable business outcomes.

The EVP will be a senior counselor and business leader, forging senior client relationships, guiding audience-led ideas across earned, social, creators, owned, and

Qualifications

• Senior counselor with deep consumer media expertise.
• Proven track record of building integrated programs that move beyond traditional media relations.
• Strong relationships with senior media, industry and client leadership.

Responsibilities

• Set the strategic vision for earned media and integrated communications across major client portfolios.
• Lead development of audience-led, culturally relevant ideas across earned, social, creator, owned, paid, partnership, and emerging channels.
• Partner with Strategy, Creative, Analytics, Client Experience, and integrated media teams to deliver distinctive solutions.
• Shape the choreography of ideas across channels to maximize relevance, reach, and impact.
• Build senior relationships across media, culture, entertainment, commerce, and industry to advance client priorities.
• Provide executive oversight for major programs with storytelling, delivery, and data-informed optimization.
• Develop and champion thought leadership on the evolving media landscape and the future of brand-building.

Job description

Weber Shandwick in Chicago seeks an Executive Vice President, Earned Media Strategy, Brand to set the vision for earned media and integrated communications across major CPG, food and beverage, and consumer lifestyle clients. You will choreograph channels, narratives, and moments to build brands and drive measurable business outcomes.

The EVP will be a senior counselor and business leader, forging senior client relationships, guiding audience-led ideas across earned, social, creators, owned, and