Senior VP, Earned Media Strategy: Brand Impact

WSA IPG DXTRA, Inc.

United States

Vor Ort

USD 160.000 - 225.000

Vollzeit

Vor 7 Tagen

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Zusammenfassung

Weber Shandwick is seeking a Senior Vice President, Earned Media Strategy, Brand to lead integrated earned media for major consumer brands in the U.S. You will craft strategies across earned, social, creators, owned content, podcasts, and events, translating culture and sport moments into credible opportunities for growth.

The ideal candidate brings 10+ years in public relations and a proven record of strategic leadership, client counsel, and talent development, with deep fluency in sports,

Qualifikationen

10+ years of public relations, communications, or earned media experience with increasing responsibility for major consumer brands.
Agency experience preferred.
Demonstrated success leading earned media strategies and campaigns for brands in CPG, sports, entertainment, or adjacent categories.

Aufgaben

Set and lead integrated earned media strategies for large consumer clients.
Identify opportunities across sports, entertainment, music, fandom, food, lifestyle, and internet culture.
Lead earned strategy for major brand moments, including tentpole events and partnerships.
Counsel senior clients, executives, and spokespeople on communications strategy and media training.
Develop culturally relevant narratives and sharp audience insights for distinctive earned ideas.

Kenntnisse

Earned media strategy

Media relations

Strategic counseling

Leadership

Storytelling

Public relations

Sports knowledge

Integrated communications

Ausbildung

Bachelor’s degree

Jobbeschreibung