VP, Earned Media Strategy

WSA IPG DXTRA, Inc.; United States; On-site; USD 119,000 - 155,000; Full time

Job summary

Weber Shandwick in the United States seeks a Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy for top-tier brands. This senior role shapes large-scale, integrated campaigns across consumer categories and collaborates with clients and agency partners.

The ideal candidate cultivates strong media relationships, translates business goals into culturally resonant narratives, mentors teams, and guides thought leadership, launches, and celebrity

Qualifications

• 8+ years of public relations or communications experience with increasing responsibility leading earned media.
• Strong track record of top-tier media placements and relationships across lifestyle, business, entertainment, and pop culture media.
• Experience managing campaigns featuring celebrities, talent, and influencers.

Responsibilities

• Lead the development of integrated campaigns with strategy, creative, and account leads.
• Oversee earned media campaigns for large-scale consumer clients across multiple formats.
• Build and maintain relationships with top-tier media across national, regional, digital outlets.
• Craft narratives that tap into consumer trends in food, lifestyle, and culture.
• Counsel senior clients and executives on media strategy and messaging.
• Present strategic plans and results in client meetings and new business pitches.

Skills

Media relations

Executive storytelling

Leadership

Mentoring

Strategic thinking

Job description

Weber Shandwick in the United States seeks a Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy for top-tier brands. This senior role shapes large-scale, integrated campaigns across consumer categories and collaborates with clients and agency partners.

The ideal candidate cultivates strong media relationships, translates business goals into culturally resonant narratives, mentors teams, and guides thought leadership, launches, and celebrity