VP, DTC Growth & Digital Product: Scale to $100M+

Thesis; New York (NY); Hybrid; USD 250,000 - 500,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Equity

Job summary

Thesis is seeking a VP, DTC Growth & Digital Product in New York to lead growth strategy, media buying, analytics, and e-commerce CRO. You will architect an AI-powered growth engine aimed at scaling to $100M+ revenue, report to the President, and build a high-impact team across growth, digital product and CRO.

The role demands strategic vision, hands-on leadership, and a track record of building durable growth systems, overseeing multi-channel media, and delivering measurable performance in a

Qualifications

• 10+ years of progressive growth, ecommerce, or performance-marketing leadership experience, including executive ownership in a high-performing DTC business.
• Demonstrated success running a scaled acquisition operation and owning a substantial annual media budget.

Responsibilities

• Own the multi-year growth model connecting channel strategy to $100M+ revenue.
• Set the AI roadmap for Growth and Ecommerce, prioritizing use cases by revenue impact and speed.
• Lead a lean, high-output organization spanning Growth, Media, Digital Product and CRO.

Skills

Growth strategy

Media buying

Analytics

Ecommerce CRO

AI strategy

Job description

Thesis is seeking a VP, DTC Growth & Digital Product in New York to lead growth strategy, media buying, analytics, and e-commerce CRO. You will architect an AI-powered growth engine aimed at scaling to $100M+ revenue, report to the President, and build a high-impact team across growth, digital product and CRO.

The role demands strategic vision, hands-on leadership, and a track record of building durable growth systems, overseeing multi-channel media, and delivering measurable performance in a