VP of Growth – NYC

TEEMA; Santa Monica (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

TEEMA is seeking a VP of Growth in Santa Monica, CA to lead the growth engine from strategy to execution. You will own attribution, data hygiene, funnel optimization, and the full customer lifecycle across channels while guiding cross-disciplinary teams to maximize acquisition, engagement, and long-term value.

You’ll design and scale data platforms, manage P&L, and collaborate with Product, Brand, and CX to deliver high-conversion digital experiences.

Qualifications

• 4–8+ years of experience in a high-growth startup, ideally in consumer hardware or tech.
• Proven track record of scaling startups from early-stage to $50M+.
• Experience with both hands-on implementation of data platforms and management of internal teams and third-party partners.
• Deep understanding of ad platforms, data warehouses, funnel optimization, UX/UI, and performance media.
• Must be an analytical thinker with strong command of data, A/B testing, and attribution.
• Comfortable in scrappy, high-growth environments with a focus on execution.
• Passionate about sleep, health, and using technology to improve lives.

Responsibilities

• Own and drive the end-to-end growth strategy across performance marketing, site, mobile, retention, and analytics
• Design, build, and own our data warehouse and attribution models end-to-end
• Allocate spend between platforms, channels, partners, and campaigns with a focus on experimentation and data-driven decision making
• Ensure continuous data hygiene and accuracy
• Lead optimization of the company website and checkout experience to increase conversion and average order value
• Manage P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics
• Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences
• Select tools, technologies, and best practices to scale growth efficiency
• Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies
• Build out the growth team as the company scales

Skills

Startup scaling

Data platforms

Team management

Ad platforms

Data warehouse

Funnel optimization

UX/UI

Performance media

A/B testing

Attribution

Data-driven mindset

Execution

Sleep tech passion

Job description

Job Title:VP of Growth – NYC
Job ID:84965
Location: Santa Monica, California

Overview:

Our client is looking for a VP of Growth to build and scale their growth engine – from strategy to execution. You’ll oversee attribution, conversion, platform optimization, data hygiene, user experience, funnel optimization, and own the full customer lifecycle across all of our channels. As a key member of the leadership team, you’ll be responsible for building a high-converting growth engine that drives customer acquisition, engagement, and long‑term value.

What you will be doing:

• Own and drive the end-to-end growth strategy across performance marketing, site, mobile, retention, and analytics
• Design, build, and own our data warehouse and attribution models end-to-end
• Allocate spend between platforms, channels, partners, and campaigns with a focus on experimentation and data-driven decision making
• Ensure continuous data hygiene and accuracy
• Lead optimization of the company website and checkout experience to increase conversion and average order value
• Manage P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics
• Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences
• Select tools, technologies, and best practices to scale growth efficiency
• Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies
• Build out the growth team as the company scales

What you must have:

• 4 – 8+ years of experience in a high-growth startup, ideally in consumer hardware or tech
• Proven track record of scaling startups from early-stage to $50M+
• Experience with both hands‑on implementation of data platforms and management of internal teams and third-party partners
• Deep understanding of ad platforms, data warehouses, funnel optimization, UX/UI, and performance media
• Must be an analytical thinker with strong command of data, A/B testing, and attribution
• Comfortable in scrappy, high‑growth environments with a focus on execution
• Passionate about sleep, health, and using technology to improve lives

Salary/Rate Range:

$200,000 – $250,000