VP/SVP, DTC Growth & Digital Product

thesiscareers; New York (NY); On-site; USD 230,000 - 360,000; Full time

Job summary

Thesis, the world’s first customized nootropics company, seeks a VP of DTC Growth & Digital Product to drive growth strategy, media acquisition, analytics, and ecommerce optimization with LTV:CAC as the north star. The role is designed to build a durable growth engine capable of scaling the business to $100M+ in annual revenue.

You will report directly to the President, with functional head reports across growth, digital product, and CRO.

Responsibilities

• Lead end-to-end Growth Strategy and channel expansion across acquisition, activation and retention.
• Oversee digital product, conversion optimization, and ecommerce operations to scale revenue.
• Partner with executive leadership to build systems, dashboards, and AI-enabled growth initiatives.

Job description

About Us

The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The "solutions" (think coffee, energy drinks, and even a friend's rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it's just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they'll be ours.

With an exceptional efficacy rate, the world has taken notice - we've raised over $14M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be a part of a movement - one that involves both immense self-growth and an ambitious mission to pioneer an industry - we'd love to have you on the team.

About The Role

As VP, DTC Growth & Digital Product you will lead the full growth organization including performance strategy, Meta and Google acquisition, analytics and reporting, and ecommerce product/CRO, with LTV:CAC as the north star metric. This role oversees growth strategy, media investment, and digital product optimization, with a mandate to build a durable, diversified growth engine capable of scaling the business to $100M+ in annual revenue.

You will report directly to the President with functional head direct reports across growth, digital product and CRO. You will be responsible for setting strategy, and driving execution through the team. This is a highly hands-on role for a builder who can design systems, lead teams, and drive outcomes.

The Opportunity

This role offers full executive ownership of building the growth engine that will define the next phase of Thesis + Stasis. You will shape strategy, systems, and teams that scale the business to category leadership.

How You'll Make an Impact

• Own Growth & Revenue Outcomes
• Own end-to-end growth strategy to profitably acquire new customers and subscribers and rapidly scale while preserving and elevating brand equity
• Act as executive owner of customer acquisition and conversion performance
• Translate company-level revenue targets into channel, investment, and digital merchandising strategy.
• Drive efficient growth with clear CAC, LTV, ROAS, and payback.
• Lead End-to-End Growth Strategy
• Define and evolve the full-funnel growth strategy across acquisition, and conversion.
• Oversee channel diversification beyond Meta, making strategic media investments to build awareness for the brand. Establish incrementality-driven investment frameworks and MMM ownership
• Lead AI Transformation
• Set the AI vision and roadmap for Growth and E-commerce, tied directly to revenue growth, speed, and customer experience
• Build an AI-native operating model across creative, lifecycle, analytics, experimentation, customer research, and digital product
• Establish clear standards for adoption, quality, governance, and measurable business impact
• Build Systems for Scale
• Establish attribution, analytics, and experimentation infrastructure
• Design operating cadences, dashboards, and performance reviews used by exec leadership and the team
• Build and lead a high-performing acquisition machine.

Scope of Responsibilities

Growth Strategy & Channel Expansion

• Own the multi-year growth model connecting channel strategy to $100M+ revenue
• Identify and prioritize step-change growth levers across acquisition, investment, promotions and merchandising
• Lead channel expansion strategy and testing roadmap with clear kill/scale decision frameworks
• Reduce single-channel dependency while maintaining efficiency and scale
• Own real-time performance management against CAC, ROAS, payback, and margin goals; diagnose variance and redirect spend quickly
• Lead annual media-budget strategy and allocation at meaningful scale, including ownership of $20M-$25M+ in spend across performance and emerging channels
• Own visibility and customer acquisition inside AI-driven discovery, including AEO/GEO performance across LLM assistants, AI Overviews, and zero-click search experiences, treating it as a demand source rather than a technical workstream
• Partner with Retail and Amazon on national distribution, velocity modeling, and measurement of the DTC-to-retail halo as omnichannel scales

Creative Partnership

• Partner with creative strategy to establish the right testing velocity, learning agendas, and performance benchmarks
• Partner with the larger marketing team to align brand, performance, and lifecycle creative into a unified growth narrative

Digital Product & Conversion Optimization

• Oversee and direct Digital Product to optimize funnels, personalization, and merchandising
• Own the entire e-commerce tech stack. Responsible for staffing and maintaining the engineering function