Director, Digital Product & Growth

Thesis; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Thesis is hiring a Director of Digital Product to own the end-to-end digital customer experience and turn it into a durable growth engine. This role oversees acquisition, education, personalization, conversion, subscription, account management, and retention.

You will collaborate with Growth, Creative, Brand, Lifecycle, Data, Engineering and Operations to identify high-leverage customer problems, ship solutions quickly, and measure business impact.

Qualifications

• 8+ years of product management experience in consumer digital products, ecommerce, or subscription businesses.
• Strong CRO expertise with hypothesis development, prioritization, and experimentation.
• Hands-on experience using AI tools in product work to accelerate research, prototyping, and personalization.
• Excellent cross-functional collaboration with Growth, Creative, Brand, Lifecycle, Data, Engineering, and Operations.

Responsibilities

• Own end-to-end digital product strategy and roadmap tied to revenue, conversion, AOV, activation, retention, and LTV.
• Lead CRO across landing pages, quizzes, product pages, cart, checkout, and subscriptions.
• Build a high-velocity experimentation program with rigorous hypotheses, metrics, and post-test learning.
• Develop personalization and AI-enabled product experiences to improve education, discovery, and retention.
• Manage a cross-functional team and external partners to deliver scalable digital products.

Skills

Product management

CRO

AI tooling

Data-driven decision making

Cross-functional leadership

Growth/ecommerce

Education

Bachelor's degree in a relevant field

Tools

Shopify

A/B testing tools

Product analytics

Customer data platforms

Job description

Thesis is hiring a Director of Digital Product to own the end-to-end digital customer experience and turn it into a durable growth engine. This role oversees acquisition, education, personalization, conversion, subscription, account management, and retention.

You will collaborate with Growth, Creative, Brand, Lifecycle, Data, Engineering and Operations to identify high-leverage customer problems, ship solutions quickly, and measure business impact.