VP, DTC Growth & Digital Marketing

Boyne Capital Partners, LLC; Columbia (SC); Vor Ort; USD 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Annual bonus

Equity participation

Health, dental, vision, life insurance

Zusammenfassung

Local Boy Outfitters is seeking a Vice President of Ecommerce & Digital Marketing to lead the DTC P&L and drive growth for a multi-category apparel brand rooted in Southern culture. You’ll own the site, marketing spend, agency partnerships, and the digital/brand teams, with direct access to the CEO and an equity stake.

You will build measurement, retention, and an influencer channel, while integrating AI to optimize content and performance.

Qualifikationen

• 7+ years of DTC & Digital marketing experience with a brand with high SKU count and frequent product launches.
• 3+ years of DTC P&L ownership.
• Track record of driving YoY DTC growth.
• Skilled in SEO, CRO, paid search, and social agency management.
• Experience using AI tools for optimization and ROI improvement.
• Willingness to relocate or travel to be onsite in Columbia, SC.
• Hybrid DTC and wholesale in apparel is preferred.
• Experience with Shopify-based ecommerce operations.
• Exposure to private equity-backed or founder-led businesses.
• Compensation includes base salary, annual bonus, and equity.
• Comprehensive medical, dental, vision, life, and 401K with match.

Aufgaben

• Own the DTC P&L and growth plan, including marketing spend, promotions, and pricing discipline, collaborating with Supply Chain on demand planning.
• Set digital strategy and direct spend across paid search, paid social, SEO, content, email/SMS, CRO, and influencer marketing to achieve ROAS goals.
• Manage the Shopify site as a growth engine: merchandising, product launches, customer journey, checkout, and testing.
• Build retention through email, SMS, lifecycle, and loyalty programs and scale influencer/gifting channels.
• Develop measurement framework: cross-funnel attribution, conversion metrics, AOV, CAC, repeat rate, ROAS.
• Leverage AI across content, testing, and media optimization to boost ROI.
• Lead and develop the digital operations and brand/creative teams.

Kenntnisse

DTC & Digital marketing

P&L ownership

YoY growth

SEO

CRO

Paid search

Social media marketing

AI in marketing

Team leadership

Tools

Shopify

Ecommerce analytics

A/B testing

Jobbeschreibung

Local Boy Outfitters is seeking a Vice President of Ecommerce & Digital Marketing to lead the DTC P&L and drive growth for a multi-category apparel brand rooted in Southern culture. You’ll own the site, marketing spend, agency partnerships, and the digital/brand teams, with direct access to the CEO and an equity stake.

You will build measurement, retention, and an influencer channel, while integrating AI to optimize content and performance.