Vice President of Ecommerce & Digital

Local Boy Outfitters; Columbia (SC); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Relocation assistance

Equity participation

Annual bonus

Job summary

Local Boy Outfitters, a Columbia, SC-based apparel brand, seeks a VP of Ecommerce & Digital to own the DTC P&L, site, marketing spend, agency partners, and the digital/brand teams. This leader will scale DTC, build retention channels, and introduce an influencer program, with direct access to the CEO and equity participation.

Reporting to the CEO, you will drive growth through performance marketing, site optimization, and data-driven decision making while leading a high-performance digital

Qualifications

• 7+ years of DTC & Digital marketing with a brand with high SKU count and frequent product launches.
• 3+ years of DTC P&L ownership.
• Record of driving YoY DTC growth.
• Effective management of SEO, CRO, paid search, and social agency.
• Integrated AI tools for optimization and increased ROI.

Responsibilities

• Own the DTC P&L and growth plan, including marketing spend, promotions, and pricing discipline that protects full-price sell-through and wholesale partners, and partner with Supply Chain on demand planning.
• Set digital strategy and direct spend across paid search, paid social, SEO, content, organic social, and affiliate, leading agency partners in performance, email/SMS, CRO, and influencer to ROAS and growth goals.
• Run the Shopify site as a growth engine: merchandising, product launches across a high-SKU assortment, customer journey, checkout, and testing.
• Build retention across email, SMS, lifecycle, and loyalty, and scale the newly launched influencer and gifting program into a measured channel.
• Build the measurement and customer data foundation: cross-funnel attribution, conversion, AOV, CAC, repeat rate, and ROAS.
• Put AI to work across content, testing, and media optimization.
• Lead and develop the digital operations and brand/creative teams.

Skills

DTC & Digital marketing

P&L ownership

SEO

CRO

Paid search

Social advertising

Email/SMS marketing

AI in marketing

Agency management

Team leadership

Tools

Shopify

Job description

Local Boy Outfitters is a Columbia, SC-based apparel and lifestyle brand centered on outdoor enthusiasts and Southern culture, spanning more than 25 product categories for men, women, and kids.

Local Boy is a portfolio company of Boyne Capital, a Miami, FL-based private equity firm.

Reporting to the CEO, the Vice President of Ecommerce & Digital will manage the DTC business end to end: the P&L, the site, marketing spend, agency partners, and the digital and brand/creative teams. DTC is the company’s fastest-growing channel. This leader will set the plan to scale it, building out measurement, retention, and a new influencer channel along the way. The role offers direct access to the CEO, a seat on the leadership team, and equity participation in the value created.

Responsibilities

• Own the DTC P&L and growth plan, including marketing spend, promotions, and pricing discipline that protects full-price sell-through and wholesale partners, and partner with Supply Chain on demand planning
• Set digital strategy and direct spend across paid search, paid social, SEO, content, organic social, and affiliate, leading agency partners in performance, email/SMS, CRO, and influencer to ROAS and growth goals
• Run the Shopify site as a growth engine: merchandising, product launches across a high-SKU assortment, customer journey, checkout, and testing
• Build retention across email, SMS, lifecycle, and loyalty, and scale the newly launched influencer and gifting program into a measured channel
• Build the measurement and customer data foundation: cross-funnel attribution, conversion, AOV, CAC, repeat rate, and ROAS
• Put AI to work across content, testing, and media optimization
• Lead and develop the digital operations and brand/creative teams

Requirements

• 7+ years of DTC & Digital marketing with a brand with high SKU count and frequent product launches
• 3+ years of DTC P&L ownership
• Record of driving YoY DTC growth
• Effective management of SEO, CRO, paid search, and social agency
• Integrated AI tools for optimization and increased ROI
• Local/willing to relocate to be onsite in Columbia, SC
• Hybrid DTC and wholesale in apparel
• Shopify-based ecommerce operations
• Private equity-backed or founder-led business
• Base salary + annual bonus + equity
• Relocation assistance
• Medical, dental, vision, life, 401K with match