VP, Digital Strategy & Merchandising — Growth

Brobston Group; San Francisco (CA); On-site; USD 245,000 - 280,000; Full time

Benefits offered by this job

Employee Stock Purchase Plan

401K with Company Match

Medical, Dental & Vision Insurance

Paid Parental Leave

9 Paid Company Holidays

Flexible Time Off

Job summary

The RealReal is seeking a Vice President, Digital Strategy & Merchandising to lead omni-channel growth across all categories. You will oversee Digital Merchandising and Strategy, driving revenue and conversion through compelling site content and innovative merchandising tactics.

You will collaborate with Editorial, Creative, Sales, Marketing, Product, and Tech to ensure a seamless customer and consignor experience and to shape the next phase of growth for the organization.

Qualifications

• Minimum of 15+ years defining and managing digital merchandising for fashion/luxury ecommerce and wholesale.
• Proven experience owning and managing P&L with strong profitability-driving merchandising.
• Expertise in building omni-channel merchandising strategies, pricing, and content optimization.

Responsibilities

• Lead site experience, commercial plan, content, and site merchandising to drive performance.
• Define and optimize digital shopping experience across channels; oversee analytics and reporting of campaigns.
• Develop forward-looking merchandising strategies using data insights to hit sales, margin, and profitability goals.
• Partner with Creative and Marketing to implement personalization and testing strategies that align with campaigns.
• Own KPI reporting and drive category strategies, promotions, and conversions.

Skills

Digital merchandising

P&L ownership

Data-driven decision making

Leadership

Cross-functional collaboration

Education

Bachelor's degree

MBA (preferred)

Tools

SQL

Looker

Google Analytics

Sheets

Job description

The RealReal is seeking a Vice President, Digital Strategy & Merchandising to lead omni-channel growth across all categories. You will oversee Digital Merchandising and Strategy, driving revenue and conversion through compelling site content and innovative merchandising tactics.

You will collaborate with Editorial, Creative, Sales, Marketing, Product, and Tech to ensure a seamless customer and consignor experience and to shape the next phase of growth for the organization.