VP, Digital Growth & Membership Acquisition

Korn Ferry

West Bend (WI)

On-site

USD 180,000 - 240,000

Full time

14 days+
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Job summary

Delta Defense LLC is seeking a VP of Digital Sales & Acquisitions to lead growth for USCCA memberships from West Bend, WI. You will oversee roughly $40M in annual marketing investment, driving qualified leads and memberships at target CPA goals in a fast-paced, accountable environment.

You will own the acquisition P&L, drive the full channel mix, create high-converting assets, manage agencies and partners, and align digital campaigns with our high-touch Contact Center for optimized conversion

Qualifications

  • Bachelor's degree or equivalent in economics, marketing, communications, or related field.
  • 10+ years in digital marketing execution.
  • Leadership within DTC/B2C brands.
  • 5+ years in a leadership role in mid-size or large orgs.
  • Experience with AI-driven marketing tools and personalization.
  • Strong storytelling and presentation skills.

Responsibilities

  • Plan, execute, and measure digital marketing with CPA and membership growth targets.
  • Orchestrate the full digital channel mix for scalable new memberships.
  • Develop assets and run test-and-control methods for creative optimization.
  • Manage digital media agencies, analytics projects, and partners.
  • Structure compliant affiliate lead generation channels.

Skills

Advanced analytics
Digital segmentation
Leadership
AI-driven marketing

Education

Bachelor's degree or equivalent

Tools

Braze
Google Analytics
Google Ads
Semrush

Job description

Delta Defense LLC is seeking a VP of Digital Sales & Acquisitions to lead growth for USCCA memberships from West Bend, WI. You will oversee roughly $40M in annual marketing investment, driving qualified leads and memberships at target CPA goals in a fast-paced, accountable environment.

You will own the acquisition P&L, drive the full channel mix, create high-converting assets, manage agencies and partners, and align digital campaigns with our high-touch Contact Center for optimized conversion

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