VP Demand Gen - Remote-First Growth Leader

CoLab Software Inc.; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Stock options

Extended health benefits

Unlimited vacation

RRSP matching

Job summary

CoLab Software is seeking a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function. You’ll lead an existing 4-person team, shaping multi-channel programs across paid, OOH, events, and emerging channels into a mature, scalable engine.

You’ll collaborate with Sales and the executive team, translating data into executive-ready narratives and driving revenue outcomes while maintaining hands-on involvement when shaping new motions like ABM.

Qualifications

• 10+ years of B2B SaaS demand generation experience.
• Senior leadership experience (VP, Head of Demand Gen, or similar).
• Experience building multi-channel demand programs (paid, SEO/SEM, events, ABM).

Responsibilities

• Own marketing-sourced pipeline creation, conversion, and ROI tracking.
• Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM.
• Lead and grow a high-performing demand gen team (currently four direct reports).
• Stand up CoLab’s first ABM motion and refine it into a repeatable program.

Skills

Demand gen leadership

Multi-channel programs

Analytical storytelling

Forecasting & ROI

ABM & GTM collaboration

SaaS growth mindset

Job description

CoLab Software is seeking a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function. You’ll lead an existing 4-person team, shaping multi-channel programs across paid, OOH, events, and emerging channels into a mature, scalable engine.

You’ll collaborate with Sales and the executive team, translating data into executive-ready narratives and driving revenue outcomes while maintaining hands-on involvement when shaping new motions like ABM.