VP of Demand Gen & Revenue Growth

Factory; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Factory seeks a strategic, data-driven Vice President of Demand Generation to build a predictable, scalable growth engine across the customer journey. This leader will own demand creation, pipeline generation, and acceleration, partnering with Sales, Product, Marketing, and Customer Success to connect product engagement with revenue.

You will steer global demand generation, field and partner marketing, and set programs across digital, events, and ABM to drive revenue growth and customer

Qualifications

• 10+ years of B2B marketing experience with revenue/demand gen leadership.
• Experience leading global demand generation, field and partner marketing.
• Proven ability to build scalable pipeline programs in high-growth environments.
• Experience connecting product signals, marketing engagement and sales outreach.
• Strong budgeting, governance, measurement and reporting skills.

Responsibilities

• Build a full-funnel B2B revenue marketing strategy from awareness to pipeline and expansion.
• Lead global demand generation, field and partner marketing teams with clear priorities.
• Own pipeline targets, acquisition efficiency, conversion rates and revenue contribution.
• Set programs across digital, events, partners, field marketing and ABM channels.
• Translate product usage and buyer intent into sales-ready opportunities.
• Define enterprise segmentation for Team and Enterprise plans.
• Establish operating rhythms with Sales, Product, Growth and CS teams.
• Develop measurement, forecasting, experimentation and reporting frameworks.
• Oversee annual/quarterly planning, budgets, headcount, tech and agencies.
• Create a scalable global operating model balancing centralized vs regional execution.
• Present marketing perspective to executives with data-driven insights.

Skills

B2B marketing

Revenue leadership

Global demand gen

Field marketing

Partner marketing

AI in marketing

Tools

CRM systems

HubSpot

Marketing automation

Analytics tools

Job description

Factory seeks a strategic, data-driven Vice President of Demand Generation to build a predictable, scalable growth engine across the customer journey. This leader will own demand creation, pipeline generation, and acceleration, partnering with Sales, Product, Marketing, and Customer Success to connect product engagement with revenue.

You will steer global demand generation, field and partner marketing, and set programs across digital, events, and ABM to drive revenue growth and customer