Data-Driven Global Artist Marketing Leader

Warner Music Group; Los Angeles (CA); On-site; USD 120,000 - 140,000; Full time

Job summary

Warner Records seeks a visionary, data-driven Senior Director of Marketing to architect marketing and strategy for album releases and roster campaigns. You will lead marketing across production, strategy, and D2C initiatives for a roster of iconic artists.

Lead cross‑functional campaigns that blend traditional marketing with digital, social, and fan experiences; identify revenue beyond streaming; manage budgets and data-driven audience targeting to drive global fan growth.

Qualifications

• 10+ years of music marketing experience at a Record Label or management company.
• Campaigns that resulted in measurable growth (charts, certifications, streaming milestones).
• Expert-level understanding of DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord).
• Exceptional presentation skills; ability to sell a vision to artists and boards.
• Outside-the-box marketing thinking to connect fans, drive streams and sales.
• Experience in international campaign coordination.
• Excellent executive presence with ability to pitch strategy to A-list talent and managers.

Responsibilities

• Develop marketing strategy across all phases of artist and campaign development to position artists as global stars.
• Oversee development and execution of marketing campaigns for iconic artists.
• Align traditional label marketing with robust D2C initiatives for a seamless fan journey.
• Identify and execute high-margin revenue opportunities beyond streaming (merch, collectibles).
• Manage marketing budgets across the roster and collaborate with departments on campaigns.

Skills

Marketing strategy

Campaign leadership

Data-driven

Executive presence

DSP knowledge

International campaigns

Tools

Photoshop

Illustrator

Job description

Warner Records seeks a visionary, data-driven Senior Director of Marketing to architect marketing and strategy for album releases and roster campaigns. You will lead marketing across production, strategy, and D2C initiatives for a roster of iconic artists.

Lead cross‑functional campaigns that blend traditional marketing with digital, social, and fan experiences; identify revenue beyond streaming; manage budgets and data-driven audience targeting to drive global fan growth.