VP, Commerce Media Strategy — AI-Driven Growth Leader

Mars United Commerce; Chicago (IL); Hybrid; USD 149,000 - 239,000; Full time

Benefits offered by this job

Paid Family Care

Adoption Support

Pet Adoption Support

Wellness & Benefits

Tuition Assistance

Flexible Time Off

Matching Gifts

Work Your World

Employee Resource Groups

Job summary

Mars United Commerce seeks a Vice President, Commerce Media Strategy to lead and evolve our media planning practice across clients in a hybrid New York, Chicago or Detroit region. You will shape the vision for commerce media, integrate data assets, and collaborate with Ecommerce and Analytics leaders to drive growth and impact.

The role requires 15+ years in agency media, deep retail media expertise, and a proven track record of leading high‑performing teams.

Qualifications

• 15+ years of media experience in an agency setting.
• Leadership experience within commerce, shopper or retail media.
• Proven ability to lead strategy teams and influence senior clients.
• Strong AI adoption to automate workflow and enhance offerings.
• Deep understanding of third‑party commerce media and retail networks.

Responsibilities

• Lead and inspire the Commerce Media Strategy practice with clear priorities.
• Define vision and roadmap for evolving commerce media strategy and planning.
• Serve as senior capability lead for planning, partnering with cross‑functional teams.
• Apply identity, audience intelligence, and measurement across planning.
• Coordinate with Ecommerce, Retail Consultancy, Analytics, Data and Tech leaders.
• Develop annual planning and test‑and‑learn roadmaps aligned to business objectives.
• Integrate media planning with Connected Identity and other data assets.
• Anticipate AI-enabled planning, social/shoppable media, and new discovery trends.
• Be an authority in communications planning with creative and quantitative insight.
• Build client relationships and manage campaign development and budgets.
• Collaborate with partners to deliver integrated, cross‑platform shopper media strategies.
• Evaluate opportunities and negotiate with vendors for value and placements.

Skills

Executive leadership

Commerce media expertise

AI in media planning

Strategic thinking

Client relationship

Team development

Education

Bachelor’s degree

Job description

Mars United Commerce seeks a Vice President, Commerce Media Strategy to lead and evolve our media planning practice across clients in a hybrid New York, Chicago or Detroit region. You will shape the vision for commerce media, integrate data assets, and collaborate with Ecommerce and Analytics leaders to drive growth and impact.

The role requires 15+ years in agency media, deep retail media expertise, and a proven track record of leading high‑performing teams.