Commerce Media Strategy Executive

Mars United Commerce; Troy (MI); Hybrid; USD 149,000 - 239,000; Full time

Benefits offered by this job

Flexible working arrangements

Medical and voluntary benefits

Paid time off

Job summary

Mars United Commerce seeks a Vice President, Commerce Media Strategy to lead the evolution of our commerce media practice, drive strategic excellence, and shape client programs across national accounts.

The VP will partner with Ecommerce, Retail Consultancy and Analytics teams to define audience definitions, investment strategies and test‑and‑learn roadmaps, while maintaining hands‑on leadership with key clients.

Qualifications

• Bachelor’s degree in advertising, marketing, related field or equivalent.
• 15+ years of media experience in an agency setting, esp. commerce, shopper or retail media.
• Proven leadership of strategy teams.
• Executive presence to influence senior clients.
• Deep experience in third‑party commerce media and retail media networks.
• AI adoption to automate workflow.

Responsibilities

• Lead, develop and inspire the Commerce Media Strategy practice, establishing clear priorities, ways of working and expectations for strategic excellence across clients.
• Partner with leadership to define the vision and roadmap for the future of commerce media strategy, evolving our approach as shopper discovery, media platforms and commerce behaviors continue to change.
• Serve as the senior capability lead for commerce media planning and strategy, partnering with agency, Groupe and cross‑functional teams to integrate commerce media into broader connected media strategies.
• Define how Connected Identity, audience intelligence, technology and measurement are applied across commerce media planning, including audience definition, investment strategy, activation and performance evaluation.
• Partner closely with Ecommerce, Retail Consultancy, Media Investment, Analytics, Data and Technology leaders to ensure commerce media is connected to the broader commerce ecosystem, while maintaining clear ownership boundaries across capabilities.
• Lead the development of our commerce media planning approach across clients, including annual planning, investment strategy, audience definition and test‑and‑learn roadmaps that translate business objectives into actionable recommendations and growth opportunities, while still playing a hands‑on role for key clients building plans and strategies that map to our new vision.
• Integrate commerce media into the agency’s Connected Media pillars, advancing how Connected Identity and other data assets inform planning, strategy, audience development, activation and measurement.
• Anticipate changes in commerce media, including AI‑enabled planning, social commerce, shoppable media, retail media, digital incentives and emerging discovery behaviors, and translate those changes into new capabilities, planning approaches and client growth opportunities.
• Serve as an authority on communications planning with ability to think creatively and bring ideas forward in brainstorms, as well as work well with numbers to quantify impact and measurement of plans, investment strategies, and ensure flawless execution.
• Build relationships with clients; work seamlessly on a daily basis with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals and budgets.
• Work effectively and efficiently with internal and external strategic media partners and internal teams to develop integrated, cross‑platform shopper media strategies and plans.
• Evaluate media opportunities on a variety of criteria and demonstrate sound judgement in the allocation of clients’ shopper media investments.
• Negotiate with vendor partners to obtain media availability and placement, advantageous rates and added value; evaluate appropriate media opportunities for achieving client objectives.

Skills

Bachelor's degree

15+ years media

Strategy leadership

Executive presence

Third‑party commerce media

AI adoption

Education

Bachelor’s degree in advertising, marketing, related field

Job description

Mars United Commerce seeks a Vice President, Commerce Media Strategy to lead the evolution of our commerce media practice, drive strategic excellence, and shape client programs across national accounts.

The VP will partner with Ecommerce, Retail Consultancy and Analytics teams to define audience definitions, investment strategies and test‑and‑learn roadmaps, while maintaining hands‑on leadership with key clients.