VP, Commerce Media Strategy: AI-Driven Growth

Publicis Groupe ANZ; Troy Township, Northern (IL, KY); Hybrid; USD 149,000 - 239,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Pet and wellness programs

Work Your World program

Job summary

Mars United℠ Commerce is seeking a Vice President, Commerce Media Strategy to lead the evolution of our commerce media strategy practice and product. This role requires residence within commutable distance of New York, Chicago or Detroit (Troy) for a hybrid schedule.

The VP will craft a strategic vision for planning and activation of commerce media, integrating data, technology and AI across programs, and guiding client growth across 3P commerce media, RMN networks and connected media ecosystems.

Qualifications

• Bachelor's degree in advertising, marketing or related field.
• 15+ years of media experience in an agency setting with leadership in commerce/shopping/retail media.
• Proven ability to lead strategy teams and influence senior clients.

Responsibilities

• Lead, develop and inspire the Commerce Media Strategy practice, establishing clear priorities and expectations for strategic excellence across clients.
• Define the vision and roadmap for the future of commerce media strategy, evolving approach as shopper discovery and platforms change.
• Serve as the senior capability lead for commerce media planning and strategy with cross-functional partners.
• Define how Connected Identity, audience intelligence, technology and measurement are applied across planning.
• Partner with Ecommerce, Retail Consultancy, Media Investment, Analytics, Data and Technology leaders to connect to the broader ecosystem.
• Lead the development of commerce media planning across clients, including annual planning and test-and-learn roadmaps.
• Integrate commerce media into the agency’s Connected Media pillars and data assets.
• Anticipate changes in commerce media including AI-enabled planning and social/shoppable media.
• Be an authority on communications planning with strong numbers-driven analysis.
• Build client relationships and collaborate with internal and external partners to deliver campaigns.

Skills

Leadership

Commerce media

AI in planning

Executive presence

Team development

RMN knowledge

Education

Bachelor's degree

Job description

Mars United℠ Commerce is seeking a Vice President, Commerce Media Strategy to lead the evolution of our commerce media strategy practice and product. This role requires residence within commutable distance of New York, Chicago or Detroit (Troy) for a hybrid schedule.

The VP will craft a strategic vision for planning and activation of commerce media, integrating data, technology and AI across programs, and guiding client growth across 3P commerce media, RMN networks and connected media ecosystems.