VP, Commerce Media Strategy & AI-Driven Planning

Publicis Groupe

Troy Township, Northern (IL, KY)

Hybrid

USD 149,000 - 239,000

Full time

8 days ago

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Benefits offered by this job

Paid Family Care

Tuition Assistance

Paid time off

Flexible working arrangements

Work Your World program

Job summary

Publicis Groupe is seeking a Vice President of Commerce Media Strategy to lead the Mars United℠ Commerce media practice, guiding strategy, planning, and execution for top clients. You will work with agency and cross-functional teams to integrate commerce media into broader connected media plans, leveraging data and AI to drive growth.

The role emphasizes leadership in third-party commerce media, RMN expertise, and collaboration with Ecommerce, Retail Consultancy, Analytics, and Technology

Qualifications

15+ years of media experience in an agency setting.
Demonstrated leadership of strategy teams.
Executive presence with senior clients and cross-functional partners.
Deep experience in third-party commerce media and RMN.
Strong AI adoption to automate workflow and enhance product.

Responsibilities

Lead the Commerce Media Strategy practice and set strategic priorities.
Define vision and roadmap for future commerce media strategy.
Lead planning for annual investments and test-and-learn roadmaps.
Integrate commerce media into Connected Media pillars and data assets.
Collaborate with Ecommerce, Retail Consultancy, Analytics and Tech leaders.

Skills

Media leadership

Commerce media

AI adoption

Executive presence

Stakeholder engagement

Education

Bachelor's degree

Job description

The role emphasizes leadership in third-party commerce media, RMN expertise, and collaboration with Ecommerce, Retail Consultancy, Analytics, and Technology

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