VP, AI-Driven Commerce Media Strategy

Mars United Commerce; New York (NY); Hybrid; USD 149,000 - 239,000; Full time

Benefits offered by this job

Paid Family Care and adoption support

Pet adoption support

Flexible working arrangements

6-week work abroad program

Job summary

Mars United Commerce in the United States seeks a Vice President, Commerce Media Strategy to lead the evolution of our commerce media practice, team and offerings. The role requires residency within commutable distance to New York, Chicago or Detroit for a hybrid work schedule.

You will own strategy and planning for commerce media, partner with Ecommerce and Analytics, and guide 3P media initiatives with a focus on RMN and broader consumer journeys.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 15+ years of media experience in an agency setting with leadership in commerce, shopper or retail media.
• Proven ability to lead and develop high‑performing strategy teams.
• Executive presence with the ability to influence senior clients and cross‑functional partners.
• Deep experience in third‑party commerce media and retail media networks.
• Strong pursuit of AI adoption to automate workflow and improve product intelligence.

Responsibilities

• Lead, develop and inspire the Commerce Media Strategy practice with clear priorities and expectations.
• Define the vision and roadmap for the future of commerce media strategy across platforms.
• Serve as senior capability lead for commerce media planning and strategy with cross‑functional alignment.
• Define how Connected Identity, audience intelligence, technology and measurement are applied in planning and activation.
• Collaborate with Ecommerce, Retail Consultancy, Analytics, Data and Technology leaders to connect commerce media to the broader ecosystem.
• Develop annual planning, investment strategy and test‑and‑learn roadmaps translating objectives into actionable recommendations.
• Integrate commerce media into the agency’s Connected Media pillars and leverage data assets for planning and measurement.
• Anticipate changes in commerce media including AI‑enabled planning and social/shoppable media; create new capabilities and growth opportunities.
• Provide creative yet data‑driven input in brainstorms; quantify impact and ensure flawless execution.
• Build client relationships and collaborate with internal/external partners to deliver integrated, cross‑platform strategies.

Skills

Media strategy leadership

Executive presence

AI adoption

Third‑party commerce media

Leadership of strategy teams

Education

Bachelor’s degree in advertising/marketing or related field

Job description

Mars United Commerce in the United States seeks a Vice President, Commerce Media Strategy to lead the evolution of our commerce media practice, team and offerings. The role requires residency within commutable distance to New York, Chicago or Detroit for a hybrid work schedule.

You will own strategy and planning for commerce media, partner with Ecommerce and Analytics, and guide 3P media initiatives with a focus on RMN and broader consumer journeys.