VP, Channel Strategy & Growth Optimization

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 140,000 - 210,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Vice President of Channel Strategy & Optimization within Consumer Banking Deepening Marketing Acquisition to drive new-to-deposit growth from Chase’s existing-to-bank audience across Card, Auto, Home Lending, Business, and Wealth products.

You will establish channel playbooks, cross-channel orchestration rules, and a rigorous test-and-learn framework to translate insights into scalable improvements and measurable impact.

Qualifications

• 6+ years of experience in channel strategy, growth strategy, lifecycle marketing strategy, performance marketing strategy, or related roles with multi-channel scope.
• Demonstrated ability to build scalable systems: playbooks, governance, measurement standards, and test-and-learn operating models.
• Strong analytical fluency (funnel analysis, attribution vs. incrementality concepts, experimentation design) and ability to translate data into clear strategic actions.
• Proven stakeholder influence across cross-functional partners.
• Excellent executive communication skills: crisp problem framing, trade-off articulation, and decision-focused storytelling.
• Highly proficient in Microsoft Excel and Power Point.

Responsibilities

• Define channel roles and jobs-to-be-done across segments and journey stages with clear purpose and success criteria.
• Develop and maintain channel playbooks for email, chase.com, branch, and direct mail with targeting, messaging, sequencing, offers, and KPIs.
• Own cross-channel orchestration strategy including sequencing, frequency, suppression/conflict rules, and next-best-channel recommendations.
• Build and govern channel experimentation: backlog, roadmap, test design, learning agenda, decision log.

Skills

Channel strategy

Growth strategy

Lifecycle marketing

Performance marketing

Cross-functional collaboration

Executive communication

Analytical thinking

Tools

Microsoft Excel

PowerPoint

Job description

JPMorgan Chase & Co. is seeking a Vice President of Channel Strategy & Optimization within Consumer Banking Deepening Marketing Acquisition to drive new-to-deposit growth from Chase’s existing-to-bank audience across Card, Auto, Home Lending, Business, and Wealth products.

You will establish channel playbooks, cross-channel orchestration rules, and a rigorous test-and-learn framework to translate insights into scalable improvements and measurable impact.