VP, Brand Growth & Strategic Partnerships

CROSSMARK; Bentonville (AR); On-site; USD 157,000 - 185,000; Full time

Job summary

Crossmark Inc. in Bentonville, AR seeks a Vice President, Client & Business Development to lead growth strategy, sales execution, and client success for the Brand business.

You will expand relationships with CPG partners and drive revenue growth through integrated shopper, experiential, digital, and in-store solutions. The role requires executive leadership, exceptional client management, and the ability to translate strategy into measurable results across cross-functional teams.

Qualifications

• Bachelor’s degree in Business, Marketing, Sales, Management, or related field; equivalent experience considered.
• 10+ years of progressive leadership experience in sales, client services, account leadership, shopper marketing, experiential marketing, retail services, CPG, or related commercial environment.
• Proven success growing revenue, developing new business, retaining strategic clients, and leading cross-functional teams.
• Experience with CPG brands, retail partners, shopper marketing, experiential programs, or in-store execution preferred.
• Strong interpersonal and highly developed writing skills; acute attention to detail.
• Travel as needed.

Responsibilities

• Lead sales and client services strategy for the Brand business, with accountability for revenue growth, margin performance, client retention, and new business development.
• Build and convert a strong pipeline of brand-direct opportunities by developing senior-level relationships with current and prospective CPG clients.
• Lead, coach, and develop sales, business development, account management, client services, and project management team members.
• Partner across Retail, Operations, Field, Integrated Marketing, Finance, and Shared Services to deliver scalable client solutions from sale through execution.
• Translate client goals into clear program strategies, timelines, budgets, success measures, and execution requirements.
• Advance integrated brand solutions across experiential marketing, demos, shopper marketing, digital media, creative, production, roadshows, and related services.
• Monitor pipeline health, financial performance, client satisfaction, and execution quality; use insights to identify growth opportunities and resolve risks.
• Serve as a senior client and internal escalation leader for complex business, contract, billing, execution, or cross-functional issues.
• Perform other duties as assigned.

Skills

Executive leadership

Strategic account management

Sales leadership

Education

Bachelor’s degree

Job description

Crossmark Inc. in Bentonville, AR seeks a Vice President, Client & Business Development to lead growth strategy, sales execution, and client success for the Brand business.

You will expand relationships with CPG partners and drive revenue growth through integrated shopper, experiential, digital, and in-store solutions. The role requires executive leadership, exceptional client management, and the ability to translate strategy into measurable results across cross-functional teams.