VP, Brand Strategy & Operations

Purple Innovation, LLC; Lehi (UT); On-site; USD 157,000 - 185,000; Full time

Benefits offered by this job

401(k) Match

Flexible Vacation Plan

Childbirth & Parental Leave

Sick & Wellness Time

Holiday Pay

Sabbatical

Employee Discount

Give Back Day

Complimentary Mattress

Job summary

Purple Innovation, LLC is seeking a Vice President of Brand Management to own the system that translates brand and marketing strategy into integrated, funded, sequenced, and measurable plans. You will set the brand foundation, author briefs, own the go-to-market process, and manage measurement and operations to ensure alignment across launches and campaigns.

You will partner with the CMO and collaborate with Creative, Media, Product, Insights, Finance, and channels such as eCommerce, Retail, and

Responsibilities

• Own the system turning Purple's brand/marketing strategy into integrated, funded, sequenced plans.
• Set the brand foundation and positioning, author briefs, own the plan of record and go-to-market process, and run measurement/operations.

Job description

Purple Innovation, LLC is seeking a Vice President of Brand Management to own the system that translates brand and marketing strategy into integrated, funded, sequenced, and measurable plans. You will set the brand foundation, author briefs, own the go-to-market process, and manage measurement and operations to ensure alignment across launches and campaigns.

You will partner with the CMO and collaborate with Creative, Media, Product, Insights, Finance, and channels such as eCommerce, Retail, and