VP, Brand & Cultural Strategy — Insight-Driven Growth

Elevate; New York (NY); Hybrid; USD 160,000 - 185,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life, short/​

Long-Term Disability Insurance

FSA, HSA and more

401k Employer Match

Job summary

Elevate is seeking a VP, Brand - Cultural Strategy & Insights to turn business priorities and brand positioning into creative territories, campaign platforms and experience concepts. This hybrid role is based in Charlotte, NC or New York City, NY and will involve events, client meetings, and occasional after-hours work as needed.

You will partner with creative directors, designers, writers, and experiential teams to determine how a brand should show up, write precise briefs, and guide teams from

Qualifications

• 8–10 years in creative strategy, integrated strategy, brand planning or a related agency role.
• Experience in sports, entertainment, lifestyle, experiential and partnership marketing.
• Proven track record turning research and business challenges into creative ideas that got made.
• Experience developing integrated campaigns, platforms, activations or experiences.
• Grounded understanding of culture and audience behavior and of how brands earn a place in what people care about.
• Strong writing, storytelling, and presentation skills.
• Ability to simplify complex information and find the insight creative teams can use.
• Comfortable working with both analytical and creative disciplines.

Responsibilities

• Translate brand strategy, audience insight and business objectives into clear creative opportunities.
• Find the cultural, consumer and category tensions that can drive differentiated ideas.
• Develop creative territories, campaign platforms, activation concepts and experience frameworks.
• Write focused creative briefs that give teams direction without prescribing the answer.
• Work alongside creative directors, designers, writers and experiential team from first concept through final execution.
• Lead the develop of ideas that connect ideas across partnerships, experiential, content, social, influencer, shopper, and other channels.
• Evaluate creative work against the strategy, the audience need, and the brand objective and give direct feedback.
• Shape pitches and new-business responses by turning strategic thinking into ideas and narratives clients.
• Build presentations that make the thinking easy to follow, then present and defend the recommendation.
• Stay current on culture, consumer behavior and emerging platforms.
• Make sure ideas are distinctive, ownable by the brand and able to work across multiple touchpoints.

Skills

Creative strategy

Integrated strategy

Brand planning

Storytelling

Presentation skills

Job description

Elevate is seeking a VP, Brand - Cultural Strategy & Insights to turn business priorities and brand positioning into creative territories, campaign platforms and experience concepts. This hybrid role is based in Charlotte, NC or New York City, NY and will involve events, client meetings, and occasional after-hours work as needed.

You will partner with creative directors, designers, writers, and experiential teams to determine how a brand should show up, write precise briefs, and guide teams from