VP of Brand Strategy & Creative Excellence

Purpose Brands; Boca Raton (FL); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental and Vision Coverage

Hybrid Work Environment

401(K) Matching

Coaching and Therapy sessions

Mental Health Benefits

Brand Discounts & Reimbursements

In-house workout facilities

Professional Development Opportunities

Job summary

Purpose Brands seeks a Vice President, Brand Strategy & Creative Excellence to elevate how our multi-brand portfolio understands consumers and translates insights into differentiated brand strategies and powerful creative.

You will lead the enterprise Center of Excellence across Consumer Insights, Content Strategy, Organic Social and In-House Creative, partnering with Brand Leaders to co-create brand narratives that drive growth.

Qualifications

• 12–15+ years of progressive marketing leadership experience.
• Experience in a franchise, distributed, retail, hospitality, fitness or location-based consumer business is highly valuable.
• Proven ability to translate consumer insights into differentiated positioning, creative platforms and business growth.
• Demonstrated experience working with internal creative organizations and external agencies.

Responsibilities

• Partner with Brand Leaders to co-create differentiated, consumer-led brand strategies.
• Lead enterprise Consumer Insights & Research to inform decisions.
• Direct the In-House Creative team delivering platforms, campaigns, content and brand experiences.
• Develop enterprise content strategy and frameworks for creator content and short-form video.
• Provide strategic leadership for organic social and community building across the portfolio.
• Drive innovation in marketing capabilities and AI-enabled creative to improve speed and quality.

Skills

Brand strategy

Consumer marketing

Social media

Creative development

Leadership

Education

Bachelor's degree in Marketing, Business, Communications, or related

MBA or advanced degree beneficial

Job description

Purpose Brands seeks a Vice President, Brand Strategy & Creative Excellence to elevate how our multi-brand portfolio understands consumers and translates insights into differentiated brand strategies and powerful creative.

You will lead the enterprise Center of Excellence across Consumer Insights, Content Strategy, Organic Social and In-House Creative, partnering with Brand Leaders to co-create brand narratives that drive growth.