VP, Culture-Driven Brand Experience

Current Global; New York (NY); On-site; USD 125,000 - 170,000; Full time

Job summary

Current Global seeks a curious, ambitious Vice President to lead work across lifestyle and CPG brands intersecting sports, entertainment and culture. You will spearhead award-worthy, earned-driven activations connecting brands with audiences and culture.

You will oversee large, complex programs, manage multiple workstreams, and act as a trusted advisor to clients while strengthening relationships and growing the business. This is a senior, client-facing leadership role in New York.

Qualifications

• Bachelor’s degree or higher.
• 9–12 years of agency experience.
• Experience developing programs around sports, entertainment or cultural passion points.
• Ability to promote collaboration across organizational functions.
• Strong problem-solving and communication skills.

Responsibilities

• Lead the business and the work as day-to-day account lead across clients and interagency partners, setting vision for big, creative programs.
• Develop integrated, multichannel programs with Earned Media, Creative, Strategy, Digital teams to meet client objectives.
• Manage programs end-to-end from strategy through implementation, anticipating roadblocks and solutions.
• Provide direction and coaching to teams, ensuring work is polished, on time and on budget.
• Build strong client relationships and identify opportunities to grow the business.
• Oversee budgets, resource allocation, reconciliations, invoicing and financial oversight.

Skills

Leadership

Strategic thinking

Cross-functional collaboration

Client relationship management

Problem solving

Communication

Organization

Education

Bachelor’s degree or higher

Job description

Current Global seeks a curious, ambitious Vice President to lead work across lifestyle and CPG brands intersecting sports, entertainment and culture. You will spearhead award-worthy, earned-driven activations connecting brands with audiences and culture.

You will oversee large, complex programs, manage multiple workstreams, and act as a trusted advisor to clients while strengthening relationships and growing the business. This is a senior, client-facing leadership role in New York.