VP, B2B Growth Marketing

CARFAX; Centreville (VA); On-site; USD 215,000 - 323,000; Full time

Benefits offered by this job

Health benefits

Competitive compensation

Retirement plan

Job summary

Mobility Global, CARFAX division, seeks a Vice President of B2B Marketing to drive a high-velocity growth engine for dealers and enterprise clients.You will translate leadership vision into strategy, own the B2B marketing function, and lead a data-driven, metrics‑driven growth program with clear messaging.

You will partner with Product, Analytics, Technology, and the CRO to align marketing with sales targets, scale campaigns, and modernize the tech stack while building a high-performing team.

Qualifications

• 15+ years in B2B marketing, with senior executive experience scaling or standing up B2B ops.
• Deep expertise in demand generation, PMM, branding, and marketing tech/ops.
• Strong revenue-moc€vement experience and collaboration with sales.

Responsibilities

• Architect and own the overarching B2B growth marketing strategy across dealer and enterprise segments.
• Own the product marketing roadmap, including positioning and narratives for CARFAX offerings.
• Define B2B brand and positioning for dealers, data partners, and programs.
• Grow adoption, retention, and revenue per dealer.

Job description

Mobility Global, CARFAX division, seeks a Vice President of B2B Marketing to drive a high-velocity growth engine for dealers and enterprise clients.You will translate leadership vision into strategy, own the B2B marketing function, and lead a data-driven, metrics‑driven growth program with clear messaging.

You will partner with Product, Analytics, Technology, and the CRO to align marketing with sales targets, scale campaigns, and modernize the tech stack while building a high-performing team.