VP, Ad Monetization & Revenue Growth

Lionsgate; Santa Monica (CA); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k) matching

Impact Day

Work-life balance

Job summary

Lionsgate is seeking a VP of monetization to define and scale the revenue operating model across programmatic, sponsorship, and select direct channels. You will own pricing, packaging, and partner strategy, while building a high-performance team over time.

Initial focus includes leading select sales opportunities and establishing a rigorous operating cadence, with the goal of sustainable growth across Lionsgate's connected TV portfolio in the U.S. market.

Qualifications

• 10+ years experience in CTV/digital advertising, streaming, ad tech, or monetization strategy
• 6+ years leading cross-functional initiatives or teams
• Proven track record in monetization across programmatic, partnerships, and direct channels
• Familiar with SSPs/Exchanges, DSPs, and ad servers/measurement partners
• Strong data/identity and measurement capabilities translating to GTM priorities

Responsibilities

• Own revenue strategy and maximize monetization across programmatic, sponsorship, and select direct sales channels
• Own multi-year monetization strategy and 12–18 month roadmap with partner stack and operating model
• Define pricing, packaging, forecast assumptions, KPIs, and executive reporting frameworks
• Manage day-to-day relationships with supply, technology, demand, measurement, and data partners
• Lead partner business plans, segmentation, benchmarks, and QBR cadence
• Lead strategic sponsorships and early-stage revenue opportunities
• Collaborate with Content Sales, Product/Ad Ops, and Legal on deal terms and privacy

Job description

Lionsgate is seeking a VP of monetization to define and scale the revenue operating model across programmatic, sponsorship, and select direct channels. You will own pricing, packaging, and partner strategy, while building a high-performance team over time.

Initial focus includes leading select sales opportunities and establishing a rigorous operating cadence, with the goal of sustainable growth across Lionsgate's connected TV portfolio in the U.S. market.