VP, Monetization (Advertising & Partnerships)

Lionsgate; Santa Monica (CA); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical, Vision, and Dental benefits

Work/Life Balance programs

401(k) matching

Job summary

Lionsgate is seeking a VP of Monetization to lead revenue strategy across programmatic, sponsorship, and direct sales channels. You will own pricing, packaging, and partner relationships, guiding data-driven decisions and GTM priorities.

This role requires building a high-caliber team, operating with speed and rigor, and aligning internal stakeholders to drive monetization across Lionsgate's connected TV ecosystem in a fast-paced, in-office environment in Santa Monica.

Qualifications

• 10+ years in CTV/digital advertising, streaming, ad tech, or monetization strategy.
• Proven track record defining monetization strategy and growing revenue across programmatic, partnership, and direct channels.
• Deep familiarity with SSPs/Exchanges, DSPs, ad servers/SSAI, measurement/verification partners.

Responsibilities

• Own revenue strategy and maximize monetization across programmatic, sponsorship, and direct sales channels.
• Lead relationships with partners and manage commercial goals.
• Build monetization roadmap, pricing, forecasts, and KPIs; report to executives.

Skills

CTV/advertising

Monetization strategy

Partnerships

Data/identity

Technical fluency

Communication

Tools

FreeWheel

SpringServe

The Trade Desk

Maginate

Job description

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Job Title: VP, Monetization (Advertising & Partnerships)

Location:

Santa Monica, CA, US, 90404

Summary of Position

Lionsgate is accelerating advertising-driven revenue across its portfolio of connected TV on third-party platforms (e.g. Roku, Samsung, Amazon, etc.). This VP will define and scale the monetization operating model - owning strategy, pricing and packaging, ad product input, programmatic and data partnerships, yield, measurement, sales enablement, and operating rigor. Initially, the role may need to be able to lead select sales opportunities as well. As the business scales, this leader will build a small team and operate like an internal startup: move fast, measure, optimize, and scale what works.

Responsibilities

• Own revenue strategy and maximize monetization across programmatic as well as sponsorship and select direct sales channels.
  • Own a multi-year monetization strategy and 12–18-month roadmap, including partner stack, operating model, and phased business build-out.
  • Define pricing, packaging, forecast assumptions, KPIs, and executive reporting frameworks; identify risks and opportunities.
• Own the day-to-day relationship with Lionsgate's supply, technology, demand, measurement, and data partners.
  • Build partner business plans, segmentation, benchmarks, and QBR cadence to ensure each relationship is managed against clear commercial goals.
  • Lead recurring commercial and technical touch points with partners and troubleshoot integration, policy, and sales issues.
  • Analyze performance by platform, partner, deal type, and inventory segment to improve revenue, yield, and demand quality, and communicate implications to key internal stakeholders.
  • Identify and prioritize incremental sources of demand and new monetization opportunities, then facilitate their integration into Lionsgate's overall demand portfolio.
  • Track market, buyer, and partner dynamics and serve as the internal expert on ad monetization trends, translating external intelligence into pricing, GTM, and roadmap recommendations.
• Personally lead select strategic sponsorship, partnership, and early-stage direct revenue opportunities, including channels such as 50 Cent Action.
  • Partner closely with internal and external sales stakeholders to shape compelling sales narratives, packages, and commercial opportunities rather than operate as a standalone quota carrier.
• Serve as a senior cross-functional monetization lead across Lionsgate, including:
  • Partner with Content Sales, Product/Ad Ops, and Legal on deal terms, platform amendments, consumer data privacy, measurement, and technical integration requirements.
  • Work with the international content sales team to identify opportunities to replicate monetization strategy, partner frameworks, and go-to-market learnings in other territories.
  • Work with marketing and research to develop go-to-market materials, partner narratives, case studies, and sales enablement resources.
• Build a high-caliber team over time spanning partnerships, operations, and monetization support as the business scales.
  • As the business scales, recruit key talent and establish operating processes, reporting cadence, and ownership structure to support sustainable growth.

Qualifications and Skills

• 10+ years in CTV/digital advertising, streaming, ad tech, or monetization strategy, preferably with meaningful FAST experience; 6+ years leading cross-functional initiatives and/or teams.
• Proven track record defining monetization strategy and growing revenue across programmatic, partnership, and direct commercial channels.
• Deep familiarity with SSPs/Exchanges (e.g., Magnite, PubMatic, Index), DSPs (e.g., The Trade Desk, DV360), ad servers/SSAI (e.g., FreeWheel, SpringServe), measurement/verification partners, and the broader CTV programmatic ecosystem.
• Hands‑on with data/identity (clean rooms, CDPs, CRM, data onboarding) and measurement (iSpot/VideoAmp/Nielsen), with the ability to translate those capabilities into GTM and commercial priorities.
• Strong technical fluency across VAST/VMAP, OMID/OMSDK, beacons/pixels, client- vs. server-side ad insertion, SDKs/APIs, and the product sensibility to shape roadmap priorities with partner technical teams.
• The ideal candidate will be a/an:
  • Entrepreneur / Intrapreneur: excited to build a business from its early days within a dynamic corporate environment.
  • Commercial builder: fluent in pricing, packaging, yield math, partner economics, and contract negotiation.
  • Operator: hands‑on from Day 1 and comfortable moving between strategy, partner management, reporting detail, and execution.
  • Influencer: skilled at aligning internal stakeholders and external partners around a common plan and clear priorities.
  • Communicator: tells a crisp story with data and is executive‑ready with customers, partners, and internal leadership

Additional Requirements

This position requires five (5) days per week in office.

About Lionsgate

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Business Unit Overview

Lionsgate Television
Lionsgate's Television Group is a leading supplier of premium programming to buyers around the world. With a rich history of acclaimed television series such as Mad Men, Weeds, Nurse Jackie, Orange is the New Black, Nashville and The Studio, Lionsgate Television series have earned 396 Emmy Award nominations and 47 Emmys. Lionsgate's Television Group includes nearly 100 series spanning 40+ networks from Lionsgate Television, Lionsgate Alternative Television, Lionsgate Worldwide Television Distribution, 3 Arts Entertainment and Debmar-Mercury.

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching

Compensation

$200,000 - $250,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.