VP, Activation Product Strategy & Growth

Comscore

New York (NY)

On-site

USD 248,000 - 303,000

Full time

13 days ago

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Job summary

Comscore in New York, NY or Reston, VA seeks a Senior Vice President of Product Management for Activation to translate strategy into a focused roadmap and measurable outcomes, turning audience, TV, CTV, digital, and partner data into actionable targeting and media activation solutions.

You will lead the Activation Product Management function, drive platform integrations with DSPs, SSPs, DMPs, and data marketplaces, and collaborate with engineering, analytics, data science, sales, and legal to

Qualifications

10+ years in Product Management, Product Strategy, Ad Tech, or related field.
Proven success leading data-driven audience targeting or media activation portfolios.
Strong understanding of programmatic workflows and platform distribution models.

Responsibilities

Lead the product strategy, roadmap, prioritization, and performance management for Activation products.
Advance capabilities across audience activation, data partnerships, and emerging activation use cases.
Define and sequence platform integration priorities across DSPs, SSPs, DMPs, and data marketplaces.
Translate customer needs and market trends into clear product priorities and business opportunities.
Collaborate with engineering, analytics, data science, and sales to align product outcomes with revenue goals.
Support commercialization through positioning, packaging, launches, and adoption metrics.