Senior Director, ID Activation & Product Strategy

WPP; New York (NY); On-site; USD 125,000 - 295,000; Full time

Job summary

WPP in New York is seeking a Senior Director of Product Management for ID Activation to lead strategy and development of identity-driven audience activation across the advertising ecosystem.

You will own the end-to-end product vision for onboarding, identity resolution, data syndication, and partner activation, driving scalability, privacy-consciousness, and measurable outcomes across major media platforms.

Qualifications

• Significant product-management experience in AdTech, martech, identity, data platforms, or related fields.
• Strong leadership of product managers and cross-functional initiatives.
• Experience with identity ecosystems, activation workflows, and programmatic media.

Responsibilities

• Define Product Strategy and Roadmaps for ID Activation capabilities.
• Own the Audience Activation Lifecycle from onboarding to delivery and troubleshooting.
• Lead Partner Integrations with media platforms, DSPs/SSPs, data exchanges and clean-room partners.
• Shape Identity and Data Strategy with privacy-conscious approaches and compliance.
• Drive measurement of activation success and ensure predictable roadmap delivery.
• Lead and develop a team of product managers across identity and audience activation.

Skills

ID Activation

Product Strategy

Leadership

AdTech

APIs & Data

Job description

WPP in New York is seeking a Senior Director of Product Management for ID Activation to lead strategy and development of identity-driven audience activation across the advertising ecosystem.

You will own the end-to-end product vision for onboarding, identity resolution, data syndication, and partner activation, driving scalability, privacy-consciousness, and measurable outcomes across major media platforms.