SVP, Activation Product Leadership

comScore; New York, Northern (NY, KY); Hybrid; USD 248,000 - 303,000; Full time

Job summary

Comscore seeks aSenior Vice President, Activation Products to own the product strategy and roadmap for activation. You’ll drive prioritization and performance across audience activation, data partnerships, and platform integrations with DSPs/SSPs/DMPs.

Your leadership will align commercial goals with privacy and governance, coordinate with Analytics, Engineering, and Sales to deliver measurable outcomes and revenue growth. This role demands deep ad-tech fluency and strategic thinking.

Qualifications

• 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or related field.
• Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios.
• Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models.
• Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution.

Responsibilities

• Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio.
• Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, data partnerships, and emerging activation use cases.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments.
• Translate customer needs, market trends, competitive dynamics, and performance data into clear product priorities and commercial opportunities.
• Partner with analytics, data science, engineering, and methodology teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization.
• Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics.
• Establish practical operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations.
• Lead and develop a high-performing Activation Product Management function with strong product judgment, commercial orientation, customer focus, and accountability for measurable outcomes.

Skills

Product management

Ad tech

Programmatic

Data analytics

SaaS

Cross-functional leadership

Tools

DSPs

SSPs

DMPs

Clean rooms

Job description

Comscore seeks aSenior Vice President, Activation Products to own the product strategy and roadmap for activation. You’ll drive prioritization and performance across audience activation, data partnerships, and platform integrations with DSPs/SSPs/DMPs.

Your leadership will align commercial goals with privacy and governance, coordinate with Analytics, Engineering, and Sales to deliver measurable outcomes and revenue growth. This role demands deep ad-tech fluency and strategic thinking.