Senior Vice President, Product Management, Activation

Comscore; New York (NY); On-site; USD 248,000 - 303,000; Full time

Job summary

Comscore in New York, NY or Reston, VA seeks a Senior Vice President of Product Management for Activation to translate strategy into a focused roadmap and measurable outcomes, turning audience, TV, CTV, digital, and partner data into actionable targeting and media activation solutions.

You will lead the Activation Product Management function, drive platform integrations with DSPs, SSPs, DMPs, and data marketplaces, and collaborate with engineering, analytics, data science, sales, and legal to

Qualifications

• 10+ years in Product Management, Product Strategy, Ad Tech, or related field.
• Proven success leading data-driven audience targeting or media activation portfolios.
• Strong understanding of programmatic workflows and platform distribution models.

Responsibilities

• Lead the product strategy, roadmap, prioritization, and performance management for Activation products.
• Advance capabilities across audience activation, data partnerships, and emerging activation use cases.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, and data marketplaces.
• Translate customer needs and market trends into clear product priorities and business opportunities.
• Collaborate with engineering, analytics, data science, and sales to align product outcomes with revenue goals.
• Support commercialization through positioning, packaging, launches, and adoption metrics.

Skills

Product Strategy

Ad Tech

Programmatic

Analytics

Leadership

Tools

DSPs

SSPs

DMPs

Clean rooms

Job description

Job Title: Senior Vice President, Product Management, Activation

Location: New York, NY or Reston, VA

About This Role:

The Senior Vice President, Product Management – Activation Products will serve as the functional leader for Comscore’s activation product portfolio, reporting to the Executive Vice President, Product Management. This leader will be responsible for translating the Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes of products that turn Comscore’s audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions.

This role requires strong product operating discipline, programmatic and ad tech fluency, customer focus, and the ability to coordinate cross-functional execution within the broader Product organization’s strategy and governance model.

What You’ll Do:

• Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio.


• Advance capabilities acrossProximicby Comscore, audience activation, predictive audiences, brand safety and suitability, data partnerships, and emerging activation use cases.


• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments.


• Translate customer needs, market trends, competitive dynamics, and performance data into clear product priorities and commercial opportunities.


• Partner with digital measurement, analytics, data science, engineering, and methodology teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization.


• Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics.


• Establish practical operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations.


• Lead and develop a high-performing Activation Product Management function with strong product judgment, commercial orientation, customer focus, and accountability for measurable outcomes.

What You’ll Need:

• 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or related field.


• Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios.


• Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models.


• Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution.


• Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership.


• Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs.


• Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred.


• Salary: $275K; Commensurate with Experience

Leadership Characteristics:

The ideal candidate is strategic, commercially rigorous, customer-centric, collaborative, and action-oriented. They are comfortable operating in complex and fast-moving environments, influencing senior stakeholders, making disciplined tradeoffs, and building teams that are accountable for measurable product and business outcomes.

About Comscore:

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

EEO Statement:

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.