VP of Activation Products & Platform Strategy

Comscore, Inc.; Reston (VA); Hybrid; USD 248,000 - 303,000; Full time

Job summary

Comscore is seeking a Senior Vice President of Product Management for Activation to lead the product portfolio and translate strategy into a measurable roadmap. You will drive cross-functional alignment across engineering, analytics, privacy, and commercial teams to deliver data-driven activation solutions across digital and TV ecosystems.

You will shape platform integration, partner with marketing and sales to enable adoption, and ensure governance and privacy considerations are embedded in

Qualifications

• 10+ years of progressive experience in product management, strategy, ad tech, or related field.
• Experience leading data-driven audience targeting and media activation product portfolios.
• Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, and privacy-centric targeting.
• Strong commercial acumen connecting customer needs to revenue growth and pricing.
• Experience with cross-functional teams including legal, privacy, finance, and exec leadership.

Responsibilities

• Lead the product strategy, roadmap, prioritization, and performance management for Activation products.
• Advance capabilities across Proximic by Comscore and audience activation efforts.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, and related ecosystems.
• Translate customer needs and market trends into clear product priorities and opportunities.
• Partner with analytics, data science, engineering, and methodology teams to connect activation with measurement and optimization.
• Support commercialization through product positioning, packaging, and sales enablement.

Skills

Product management

Ad tech

Programmatic

Data analytics

Cross-functional collaboration

Executive communication

Privacy governance

Leadership

Job description

Comscore is seeking a Senior Vice President of Product Management for Activation to lead the product portfolio and translate strategy into a measurable roadmap. You will drive cross-functional alignment across engineering, analytics, privacy, and commercial teams to deliver data-driven activation solutions across digital and TV ecosystems.

You will shape platform integration, partner with marketing and sales to enable adoption, and ensure governance and privacy considerations are embedded in